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25 Best Marketing Strategy Courses Online

We compared 25 Marketing Strategy courses currently listed on Coursera, edX and Udemy, priced from $9.99 to $439.20. 11 come from a named university or institution, including University of Colorado Boulder, Digital Marketing Institute and University of Illinois Urbana-Champaign. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.

Courses compared
25
Price range
$9.99 – $439.20
Providers
Coursera, edX, Udemy
Last updated
18 Sep 2026
How these 25 courses were chosen

Every course below is a real, currently listed course from Coursera, edX, Udemy, matched to "marketing strategy" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.

The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.

There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $9.99 to $439.20, as listed by the provider when we last updated the page.

  1. 1
    Coursera Master's Degree Grade A University-backed

    Marketing Strategy for Engineers and Technologists

    Offered by University of Colorado Boulder

    As unbelievable as it might sound, 94% of Senior Corporate Executives admit that their companies fail to fully understand customer needs. Over 80% of tech startups collapse early, not because of weak engineering or cash...

    $49.00
    listed price
  2. 2
    Coursera Certificate Grade A University-backed

    Planning a Digital Marketing Strategy

    Offered by Digital Marketing Institute

    Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital s...

    $49.00
    listed price
  3. 3
    Coursera MOOC / Non-credit Grade A University-backed

    Marketing Strategy: Consumer Insight to Positioning

    Offered by University of Illinois Urbana-Champaign

    In this Specialization, you’ll learn how to turn consumer insight into a clear marketing strategy and competitive positioning. You’ll start by learning how marketing creates value and how buyer behavior informs decisions...

    $49.00
    listed price
  4. 4
    Coursera MOOC / Non-credit Grade B

    Marketing Strategy for Entrepreneurs

    Offered by 28DIGITAL

    You live a hands-on life, and you intend to continue doing so! That is why I guess you already have checked where the QR-code (the logo) for this course leads to, right? And it is in this kind of setting that you prefer...

    $49.00
    listed price
  5. 5
    Coursera MOOC / Non-credit Grade B

    Marketing Strategy & Management

    Offered by Sage Publications

    This Specialization builds a structured pathway through marketing strategy and management, beginning with the purpose of marketing and the role it plays in business direction. The first course introduces marketing planni...

    $49.00
    listed price
  6. 6
    Coursera MOOC / Non-credit Grade B

    Marketing Strategy Capstone Project

    Offered by IE Business School

    The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market An...

    $79.00
    listed price
  7. 7
    Coursera MOOC / Non-credit Grade B

    Brand Management and Marketing Strategy

    Offered by EDUCBA

    Build powerful brands with practical skills in brand management, digital branding, brand equity, and marketing strategy. Learn how to position brands, influence customer perception, and create long-term business value in...

    $49.00
    listed price
  8. 8
    Coursera MOOC / Non-credit Grade B

    Marketing Strategy and Consumer Behavior

    Offered by Madecraft

    Most marketing underperforms for the same reason: strategy built on assumptions instead of evidence. This Specialization gives you the frameworks to change that. Across three courses, you'll construct a complete, researc...

    $49.00
    listed price
  9. 9
    Coursera MOOC / Non-credit Grade B

    Marketing Strategy

    Offered by IE Business School

    Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure whe...

    $49.00
    listed price
  10. 10
    edX MOOC / Non-credit Grade B University-backed

    AI for Marketing Strategy and Creativity

    Offered by Davidson College

    This course isn’t just theory; it’s your passport to practical mastery. Explore AI’s impact on marketing strategy, customer insights, automation, creativity, and social media. Ideal for professionals seeking in-demand sk...

    $99.00
    listed price
  11. 11
    Udemy Certificate Grade B

    Facebook Ads Mastery: News Feed, PPC & FB Marketing Strategy

    Master Facebook Ads and PPC marketing with our comprehensive course. Learn targeting, ad placement, budget optimization, banner design, and campaign strategies for business growth.Unlock the full potential of Facebook Ad...

    $19.99
    listed price
  12. 12
    edX MOOC / Non-credit Grade C University-backed

    Product Marketing Strategy

    Offered by Indian Institute of Management Bangalore

    This course on Product Marketing Strategy guides you through the essential principles of crafting effective marketing strategies for your products. It covers various methodologies and tools that can help you understand y...

    $439.20
    listed price
  13. 13
    edX MOOC / Non-credit Grade C University-backed

    Digital Marketing Strategy

    Offered by Indian Institute of Management Bangalore

    Set your fundamental right while crafting your marketing strategy for the digital age. Learn to apply powerful frameworks and practices to develop digital marketing plans.

    $189.00
    listed price
  14. 14
    Coursera MOOC / Non-credit Grade C Lowest price here

    Measure a Marketing Strategy using Facebook Insights

    Offered by Coursera

    By the end of this project, learners will have a better understanding of ways they can enhance their Facebook Marketing strategies, which will ultimately improve users' Facebook Insights. We will take an in-depth look at...

    $9.99
    listed price
  15. 15
    edX MOOC / Non-credit Grade C University-backed

    Developing your Marketing Strategy

    Offered by Adelaide University

    Are you a business owner or business leader or someone new to marketing or taking on a marketing-focused role? If so, this course will give you a much needed broad overview knowledge of marketing. This course is focused...

    $125.00
    listed price
  16. 16
    Coursera MOOC / Non-credit Grade C

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Offered by IE Business School

    In this course, you will dive into the strategic marketing world. Learn to understand the market, meet consumer needs, craft and execute a clear marketing strategy, and drive profitability. Equip yourself with the skills...

    $49.00
    listed price
  17. 17
    Coursera Certificate Grade C

    Marketing Strategy & Positioning

    Offered by Coursera

    Most marketing professionals can execute campaigns. Far fewer can define who a product is for, articulate why customers should choose it over alternatives, price it competitively, launch it with coordinated cross-functio...

    $49.00
    listed price
  18. 18
    Udemy MOOC / Non-credit Grade C

    Step-by-Step: 100% Data Backed Inbound Marketing Strategy

    Instead of teaching the "10,000 foot view" of Inbound marketing, we decided to just layout the exact steps to actually DO IT, rather than just learn about it. We say that sincerely, because it is easy to just...

    $69.99
    listed price
  19. 19
    Coursera MOOC / Non-credit Grade A University-backed

    Planned Giving

    Offered by University of California, Davis

    In this comprehensive overview of planned giving, you’ll gain an introduction to the basic terminology and concepts in the field as well as an overview of each planned giving vehicle. Learn to identify and assess prospec...

    $79.00
    listed price
  20. 20
    Coursera Certificate Grade A University-backed

    Global Challenges in Business

    Offered by University of Illinois Urbana-Champaign

    This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid...

    $49.00
    listed price
  21. 21
    Coursera MOOC / Non-credit Grade A University-backed

    Marketing analytics: Know your customers

    Offered by Macquarie University

    Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activit...

    $69.00
    listed price
  22. 22
    Coursera MOOC / Non-credit Grade A University-backed

    Social Media as a Marketing Tool in Business Communication

    Offered by University of Colorado Boulder

    This Specialization focuses on using social media as a marketing tool in business communication and development. Learners will be oriented to the social media environment and encouraged to consider the role of these plat...

    $49.00
    listed price
  23. 23
    Coursera MOOC / Non-credit Grade A University-backed

    Brand Positioning and Strategy

    Offered by Minnesota State University, Mankato

    Brand Positioning and Strategy focuses on how to define a clear, differentiated place for your brand in the minds of your audience. You’ll learn how to move from insight to positioning by identifying your audience, under...

    $49.00
    listed price
  24. 24
    Coursera Certificate Grade A University-backed

    Social Media Marketing

    Offered by Northwestern University

    Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the so...

    $49.00
    listed price
  25. 25
    Coursera Certificate Grade A University-backed

    Marketing Channel Strategy & B2B2C Routes to Market

    Offered by Emory University

    This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development....

    $49.00
    listed price

Best Marketing Strategy Courses Online compared

# Course Provider Offered by Price
1 Marketing Strategy for Engineers and Technologists Coursera University of Colorado Boulder $49.00 View →
2 Planning a Digital Marketing Strategy Coursera Digital Marketing Institute $49.00 View →
3 Marketing Strategy: Consumer Insight to Positioning Coursera University of Illinois Urbana-Champaign $49.00 View →
4 Marketing Strategy for Entrepreneurs Coursera 28DIGITAL $49.00 View →
5 Marketing Strategy & Management Coursera Sage Publications $49.00 View →
6 Marketing Strategy Capstone Project Coursera IE Business School $79.00 View →
7 Brand Management and Marketing Strategy Coursera EDUCBA $49.00 View →
8 Marketing Strategy and Consumer Behavior Coursera Madecraft $49.00 View →
9 Marketing Strategy Coursera IE Business School $49.00 View →
10 AI for Marketing Strategy and Creativity edX Davidson College $99.00 View →
11 Facebook Ads Mastery: News Feed, PPC & FB Marketing Strategy Udemy $19.99 View →
12 Product Marketing Strategy edX Indian Institute of Management Bangalore $439.20 View →
13 Digital Marketing Strategy edX Indian Institute of Management Bangalore $189.00 View →
14 Measure a Marketing Strategy using Facebook Insights Coursera Coursera $9.99 View →
15 Developing your Marketing Strategy edX Adelaide University $125.00 View →
16 The "Who" of the Marketing Strategy:Segmentation & Targeting Coursera IE Business School $49.00 View →
17 Marketing Strategy & Positioning Coursera Coursera $49.00 View →
18 Step-by-Step: 100% Data Backed Inbound Marketing Strategy Udemy $69.99 View →
19 Planned Giving Coursera University of California, Davis $79.00 View →
20 Global Challenges in Business Coursera University of Illinois Urbana-Champaign $49.00 View →
21 Marketing analytics: Know your customers Coursera Macquarie University $69.00 View →
22 Social Media as a Marketing Tool in Business Communication Coursera University of Colorado Boulder $49.00 View →
23 Brand Positioning and Strategy Coursera Minnesota State University, Mankato $49.00 View →
24 Social Media Marketing Coursera Northwestern University $49.00 View →
25 Marketing Channel Strategy & B2B2C Routes to Market Coursera Emory University $49.00 View →

Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.

What the prices here tell you

The 25 priced courses on this page run from $9.99 to $439.20, with the middle of the range around $49.00 — a spread of $429.21. That is a wide gap for one subject. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.

Who is behind these courses

These courses come from Coursera, edX and Udemy. The platforms differ in how they sell: some charge once per course, others expect a subscription, and the listed price is not always what you pay at checkout after a promotion. 11 of these are produced by a named university or institution, including University of Colorado Boulder, Digital Marketing Institute and University of Illinois Urbana-Champaign — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.

Before you enrol

Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.

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