Planning a Digital Marketing Strategy
About this course
Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital strategist in any industry and sector. By taking this Specialization with the Digital Marketing Institute, you will understand the forces driving and transforming businesses today and how an effective digital strategy can help a business grow and thrive in this dynamic environment. After completing all courses in this Specialization, you will be able to Understand how to cultivate a data-driven mindset, manage data effectively, and use insights to improve marketing actions and ROI. Gain expertise in developing a digital marketing strategy using key frameworks such as SWOT, PESTEL, and SOSTAC, and setting SMART objectives. Learn how to execute and track digital marketing strategies, address customer journeys, and evaluating key performance metrics Upon completion, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Professional Membership to unlock your next opportunity in a community of over 320k members. The Professional Membership will give you access to an extensive content library full of practical resources to help at every stage of your career and stay up to date with the latest developments and insights in digital marketing.
90/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Cultivate a data-driven mindset
- Manage data effectively
- Use insights to improve marketing actions and ROI
- Develop a digital marketing strategy using frameworks like SWOT, PESTEL, and SOSTAC
- Set SMART objectives
- Execute and track digital marketing strategies
- Evaluate key performance metrics
Course objectives
- Understand the forces transforming businesses today
- Learn how effective digital strategies can foster business growth
- Address customer journeys in digital marketing
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