Coursera Certificate 0

Marketing Strategy & Positioning

Name: Marketing Strategy & Positioning
Price: 49 USD
Availability: InStock

About this course

Most marketing professionals can execute campaigns. Far fewer can define who a product is for, articulate why customers should choose it over alternatives, price it competitively, launch it with coordinated cross-functional plans, and ensure every message stays true to the brand. This program develops all of those skills. Marketing Strategy & Positioning is an intermediate program designed for product marketers, growth marketers, brand managers, founders, and marketing professionals who want to develop rigorous strategic marketing competency. Across ten focused courses, you will master the complete marketing strategy workflow: defining target audiences and applying SWOT analysis, mapping buyer journeys and classifying content, crafting targeted positioning statements, building clear value propositions, developing funnel-aligned messaging strategies, assessing competitive pricing models, aligning product voice to brand strategy, writing creative briefs, and designing integrated omni-channel marketing plans and GTM launch strategies. Every course uses hands-on activities and realistic scenarios — SaaS launches, ecommerce positioning, agency creative reviews — that reflect the decisions marketing strategists make daily. By the end of the program, you will be equipped to define, position, launch, and communicate products with the strategic clarity that drives customer acquisition, retention, and growth.

56/100

CourseAsk score

What the provider tells you: 32/45
Who stands behind it: 8/35
How complete the listing is: 16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

define target audiences using SWOT analysis
map buyer journeys and classify content
craft targeted positioning statements
build clear value propositions
develop messaging strategies aligned with marketing funnels
assess competitive pricing models
align product voice with brand strategy
write creative briefs for marketing campaigns
design integrated omni-channel marketing plans

Digital Marketing #marketing strategy #messaging strategy #positioning #value proposition #creative briefs #product launch #buyer journey #brand voice #swot analysis #competitive pricing #omni-channel marketing #GTM strategy

$49.00

Price shown by Coursera — confirm on their site.

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