Marketing Strategy
About this course
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.
75/100
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- What the provider tells you
- 39/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
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What you'll learn
- understand key marketing concepts
- conduct market research
- segment and target consumers
- develop a marketing strategy
- create a marketing plan
Course objectives
- provide a foundational understanding of marketing
- equip students with tools for market analysis
- prepare students to develop and communicate marketing strategies
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