Marketing Strategy and Consumer Behavior
About this course
Most marketing underperforms for the same reason: strategy built on assumptions instead of evidence. This Specialization gives you the frameworks to change that. Across three courses, you'll construct a complete, research-backed marketing plan covering goals, research, pricing, and implementation; diagnose and strengthen your strategy with buyer personas, competitive analysis, customer journey mapping, and KPI-driven budget decisions; and apply consumer neuroscience to shape perception, build brand memory, and match your messaging to the way the brain makes purchasing decisions. By the end, you'll have a complete marketing plan and the strategic and behavioral science toolkit to make every future marketing decision sharper.
75/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- construct a complete, research-backed marketing plan
- diagnose and strengthen marketing strategy
- apply consumer neuroscience principles to marketing
- utilize buyer personas and competitive analysis
Course objectives
- develop a clear understanding of marketing goals and research methods
- improve strategic decision-making through data-driven insights
- enhance brand memory and messaging techniques
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