12 Best Marketing Strategy Courses for Beginners
We compared 12 Marketing Strategy courses currently listed on Coursera, edX and Udemy, priced from $19.99 to $340.20. 3 come from a named university or institution, including Indian Institute of Management Bangalore, Babson College and The University of Maryland, College Park. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 12
- Price range
- $19.99 – $340.20
- Providers
- Coursera, edX, Udemy
- Last updated
- 18 Sep 2026
How these 12 courses were chosen
Every course below is a real, currently listed course from Coursera, edX, Udemy, matched to "marketing strategy" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $19.99 to $340.20, as listed by the provider when we last updated the page.
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1
Fundamentals of Business Management
Offered by Board Infinity
Course Description This foundational course introduces learners to the essential principles of business management, focusing on the core domains of finance, marketing, sales, operations, and supply chain management. Part...
$49.00listed price -
2
Services Marketing Fundamentals
Offered by Indian Institute of Management Bangalore
Services Marketing Fundamentals explores the essential concepts and strategies required to effectively market services. The course emphasizes understanding customer needs, building strong service brands, and managing ser...
$340.20listed price -
3
Marketing Fundamentals: Who Is Your Customer?
Offered by Babson College
Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.
$249.00listed price -
4
Beginners Guide to Adobe Target:A/B Testing,Personalization
Looking to improve your website's performance and increase conversion rates? Look no further than this comprehensive beginner's course on Adobe Target.With step-by-step guidance, you'll learn the essentials of A/B testin...
$19.99listed price -
5
Claude, ChatGPT, Projects, AI Agents from Beginner to Expert
Welcome to the most complete, practical, and up-to-date Artificial Intelligence masterclass available online! Whether you are a complete beginner or looking to advance your technical edge, this course provides everything...
$74.99listed price -
6
Digital Marketing Fundamentals: Strategy & Psychology
In today’s fast-paced digital world, having the right online presence is no longer optional—it’s essential for success. Businesses, entrepreneurs, and even professionals looking to build their personal brand need to unde...
$24.99listed price -
7
Marketing Fundamentals and Strategy Case Studies
Offered by EDUCBA
This Specialization provides a complete foundation in marketing theory, strategy, and execution with a unique focus on real-world case studies. Learners will explore marketing fundamentals, strategic design, brand manage...
$49.00listed price -
8
Fundamentals of Digital Marketing
Offered by The University of Maryland, College Park
Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.
$199.00listed price -
9
Business Strategy and Management Fundamentals
After 10,000+ hours of consulting businesses and entrepreneurs we developed this powerful course with 7 KEY AREAS that you need to understand to manage and grow your business effectively. This course is specially develop...
$39.99listed price -
10
Marketing Project Management and Strategy Fundamentals
Offered by Coursera
Build the essential skills to contribute to real marketing projects from day one. In this course, you will develop practical competencies across four key areas: project management, professional communication, digital col...
$49.00listed price -
11
Introduction to Generative AI Marketing
Offered by Coursera
Did you know that generative AI is changing the landscape of marketing? Generative AI is revolutionizing how we create and personalize marketing campaigns. This short course was created to help marketing professionals an...
$49.00listed price -
12
An Introduction to Games Marketing
An Introduction to Games Marketing is an expertly designed course aimed at students and independent game designers who want to understand how to market their game. This course is designed specifically for games by indust...
$19.99listed price
Best Marketing Strategy Courses for Beginners compared
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 12 priced courses on this page run from $19.99 to $340.20, with the middle of the range around $49.00 — a spread of $320.21. That is a wide gap for one subject. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera, edX and Udemy. The platforms differ in how they sell: some charge once per course, others expect a subscription, and the listed price is not always what you pay at checkout after a promotion. 3 of these are produced by a named university or institution, including Indian Institute of Management Bangalore, Babson College and The University of Maryland, College Park — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.