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Best web analytics Courses Online

We compared 20 Web Analytics courses currently listed on Coursera, Udemy and edX, priced from $19.99 to $199.99. 2 come from a named university or institution, including University of Michigan and The University of Maryland, College Park. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.

Courses in our catalog
36
Compared here
20
  1. 1
    Coursera MOOC / Non-credit Grade B

    Web Analytics with Google Analytics Tools

    Offered by EDUCBA

    Master Google Analytics, website traffic analysis, and data-driven marketing strategies to understand user behavior and improve digital performance. Learn how businesses use modern web analytics tools to measure engageme...

    $49.00
    listed price
  2. 2
    Coursera MOOC / Non-credit Grade B

    Web Analytics and A/B Testing Basics

    Offered by EDUCBA

    Master the fundamentals of A/B Testing, Landing Page Optimization, and Website Conversion Strategies to improve user engagement and business growth. Learn how to analyze website performance, optimize webpage elements, an...

    $49.00
    listed price
  3. 3
    Udemy Certificate Grade B

    Google Analytics 4 (GA4): Become a Web Analytics Specialist!

    In today’s digital age, the Internet’s pervasive influence and technological advancements have made web analytics an indispensable cornerstone for any successful online business.Become a web analyst, a high-yield profess...

    $199.99
    listed price
  4. 4
    Udemy Certificate Grade B

    Scale Your Business With Web Analytics & Conversion

    Web Analytics, usability and conversion rate optimization are a powerful combination for transforming a business' reach and revenue. This is how business' of all sizes scale their online sales and greatly increase their...

    $199.99
    listed price
  5. 5
    Coursera Certificate Grade C

    Web Analytics & Reporting

    Offered by Coursera

    Transform raw web data into actionable marketing insights with this comprehensive specialization in web analytics and reporting. Through nine hands-on courses, you'll progress from basic Google Analytics navigation to ad...

    $49.00
    listed price
  6. 6
    Udemy Certificate Grade C

    Web Analytics & Digital Marketing Analytics - Zero to Hero

    Web and Digital Analytics does not start and end with Google Analytics, Adobe Analytics or any other Web & Digital Analytics tool. It is more than an understanding of a tool.Google Analytics provides you data and reports...

    $199.99
    listed price
  7. 7
    Coursera MOOC / Non-credit Grade A University-backed

    UX Research at Scale: Surveys, Analytics, Online Testing

    Offered by University of Michigan

    This UX course will provide an overview of survey methodology from the perspective of UX research. UX surveys typically focus on uncovering user needs, connecting needs to user characteristics, and gaining insight into u...

    $49.00
    listed price
  8. 8
    Coursera MOOC / Non-credit Grade B

    Build Your Marketing Insights Google Analytics Foundations

    Offered by Board Infinity

    This comprehensive foundation course builds practical fluency in Google Analytics 4 (GA4) for modern marketers. It goes beyond interface navigation to develop structured thinking around event-based measurement, implement...

    $49.00
    listed price
  9. 9
    Coursera MOOC / Non-credit Grade B

    Customer Intelligence

    Offered by Microsoft

    Discover how to transform scattered customer data into actionable intelligence using Customer Insights - Data and Customer Insights - Journeys. You'll learn to ingest data from CRM systems, web analytics platforms, marke...

    $49.00
    listed price
  10. 10
    Coursera Certificate Grade B

    Email, Mobile and Content Marketing

    Offered by EDUCBA

    Build practical digital marketing skills to design campaigns, grow audiences, and measure performance with confidence. Master email marketing, mobile marketing, Google Analytics, and content marketing strategies for real...

    $49.00
    listed price
  11. 11
    Coursera Certificate Grade B

    AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

    Offered by Board Infinity

    This Specialization equips learners with the skills to measure, analyze, and optimize marketing performance using Google Analytics 4 (GA4) and AI-powered tools. You will learn to implement GA4 tracking with Google Tag Ma...

    $49.00
    listed price
  12. 12
    edX MOOC / Non-credit Grade B University-backed

    Digital Marketing Analytics: Tools and Techniques.

    Offered by The University of Maryland, College Park

    Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen...

    $199.00
    listed price
  13. 13
    Udemy Certificate Grade B

    Google Analytics Zertifikat - GAIQ in 24 Std. (Deutsch)

    Werde ein Google zertifizierter Digital Analytics Marketer in nur 24 Stunden!Du erhältst alle Informationen die du benötigst, um schnellstmöglich die offizielle Google Analytics Prüfung zu meistern. Du übst mit den echte...

    $109.99
    listed price
  14. 14
    Udemy Certificate Grade B

    Google Analytics Certification - GAIQ in 24 hours (English)

    What's your goal with the Google Analytics Certification?Train new online marketing employees?Land a new job or your first in online marketing?More invitations to interviews?A raise, promotion or a valid argument in your...

    $109.99
    listed price
  15. 15
    Udemy Certificate Grade B

    Beginners Guide to Google Tag Manager (GTM) Course for 2024

    In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags.  We will start with the basic theory and transition to ov...

    $129.99
    listed price
  16. 16
    Udemy MOOC / Non-credit Grade C

    Marketing Analytics: Was bringt meine Werbung?

    Der Online-Kurs "Marketing Analytics: Was bringt meine Werbung?" ist ein grundlegender Kurs, der sich auf die Messung und Bewertung der Effektivität von digitalen Marketingkampagnen konzentriert. Der Kurs richtet sich an...

    $84.99
    listed price
  17. 17
    Udemy Certificate Grade C

    Configurer GOOGLE ADS 2024: Google Analytics 4 + Tag Manager

    Vous souhaitez lancer des campagnes sur GOOGLE ADS en 2024, mais ne savez pas comment configurer votre compte et vos conversions* ?  Vous utilisiez universal Analytics pour vos conversions Google Ads et vous devez m...

    $24.99
    listed price
  18. 18
    Udemy Certificate Grade C Lowest price here

    Google Analytics: How To Get Certified (GAIQ test)

    You always wanted to be a Google Analytics Expert, but you didn’t have enough Time, Knowledge or Luck ?  At the end of this course, You will have all needed expertise to pass the Google Analytics IQ test with minimum eff...

    $19.99
    listed price
  19. 19
    Udemy Certificate Grade C

    Google Analytics Certification - Get Certified & Earn More

    Are you looking to advance your career and gain industry recognition? Look no further! Our step-by-step course will show you how to pass the Google Analytics certification exam in just one day with no prior experience.Do...

    $199.99
    listed price
  20. 20
    Coursera MOOC / Non-credit Grade C

    Analytics: Uncover Web Traffic Secrets

    Offered by Coursera

    Did you know that 73% of marketers struggle to extract meaningful insights from their web analytics data, often missing critical opportunities hidden in plain sight? This Short Course was created to help digital marketin...

    $49.00
    listed price

What the prices here tell you

The 20 priced courses on this page run from $19.99 to $199.99, with the middle of the range around $49.00 — a spread of $180.00. That is a wide gap for one subject. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.

Who is behind these courses

These courses come from Coursera, Udemy and edX. The platforms differ in how they sell: some charge once per course, others expect a subscription, and the listed price is not always what you pay at checkout after a promotion. 2 of these are produced by a named university or institution, including University of Michigan and The University of Maryland, College Park — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.

Before you enrol

Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.

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