Beginners Guide to Google Tag Manager (GTM) Course for 2024

About this course

In this course, we will cover everything from basic Google Tag Manager concepts, tools, and tags all the way to more advanced topics and interconnected tags.  We will start with the basic theory and transition to over 21 real-world examples so you can build your own tags as we go along.By the end of this course, you will have a deep understanding of Google Tag Manager (GTM) and be able to come up with your own tag ideas and implement them confidently.Become a tracking superstar capable of executing advanced marketing experiments and installing 3rd party tools without the need for an IT expert.With Google Tag Manager, you can quickly add new marketing tools to your website with little to no technical knowledge. This way you can speed up testing and the deployment of marketing experiments.In short Google Tag Manager (GTM) is a free platform from Google (duh :) ) that allows you to install different types of marketing tools/scripts like Google Analytics 4, Facebook Pixel, and Mailchimp forms,... to your website.You'll learn how to do all this without any special technical knowledge.WHAT PEOPLE SAY "Had zero knowledge of tag management and it was really easy to follow. Each lesson was adding a new level of complexity that was just right above the previous one and in the end, I had a really good understanding of the platform."  — Gabriel Denav (5 stars) "Well, I'm a digital marketing manager with over 15 years of exp. This course was great as it add value to my work and fill up some blank space. Thank you and I'm waiting for the next courses from you." — Mariusz Maćkowiak (5 stars) "Excellent course - Ziga goes above and beyond with this GTM course. It's terrific for beginners - but he also covers some surprisingly

Course objectives

• to build a solid foundation in Google Tag Manager
• to enable participants to execute advanced marketing experiments
• to foster the ability to independently implement tracking strategies