Build Your Marketing Insights Google Analytics Foundations
About this course
This comprehensive foundation course builds practical fluency in Google Analytics 4 (GA4) for modern marketers. It goes beyond interface navigation to develop structured thinking around event-based measurement, implementation accuracy, privacy-aware tracking, and insight generation. The course covers GA4’s transition from session-based to event-based architecture, hands-on implementation using Google Tag Manager, validation through debugging workflows, and interpretation of acquisition, engagement, and conversion reports. Emphasis is placed on translating raw data into meaningful marketing insights that support decision-making and performance improvement. By the end of the course, participants will be able to: • Set up and configure GA4 properties, events, and conversions with confidence • Implement tracking accurately using Google Tag Manager workflows • Interpret marketing reports to identify trends, opportunities, and performance gaps • Build dashboards and present structured, data-driven recommendations This course is ideal for: • Beginners entering digital marketing or analytics roles • Marketing professionals transitioning from Universal Analytics to GA4 • Business owners seeking clarity on website and campaign performance • Students building foundational analytics skills for marketing careers Build a strong analytics foundation that enables confident measurement, smarter decisions, and continuous marketing optimization. Disclaimer: This is an independent educational resource created by Board Infinity for informational and educational purposes only. This course is not affiliated with, endorsed by, sponsored by, or officially associated with any company, organization, or certification body unless explicitly stated. The content provided is based on industry knowledge and best practices but does not constitute official training material for any specific employer or certification program. All company names, trademarks, service marks, and logos referenced are the property of their respective owners and are used solely for educational identification and comparison purposes.
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What you'll learn
- Set up and configure GA4 properties, events, and conversions
- Implement tracking using Google Tag Manager
- Validate tracking implementation through debugging workflows
- Interpret acquisition, engagement, and conversion reports
- Identify trends, opportunities, and performance gaps from marketing data
- Build dashboards and present data-driven recommendations
- Understand event-based measurement architecture and privacy-aware tracking
Course objectives
- Develop practical fluency in Google Analytics 4 for marketing measurement
- Transition from session-based to event-based analytics thinking
- Translate raw analytics data into meaningful marketing insights
- Build confidence in measurement accuracy and implementation
- Support marketing decision-making through structured data interpretation
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