edX
MOOC / Non-credit
0
Digital Marketing Analytics: Tools and Techniques.
About this course
Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.
B
74/100
CourseAsk score
- What the provider tells you
- 23/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understanding of SEO strategies
- knowledge of paid search techniques
- skills in web analytics
- familiarity with online testing methods
- application of machine learning in marketing
- insight into big data applications for marketing
Course objectives
- gain expertise in various digital marketing analytics tools
- develop a strong foundation in SEO and paid search strategies
- learn to effectively measure and analyze marketing data
Digital Marketing
#machine learning
#big data
#digital marketing
#data analysis
#seo
#paid search
#web analytics
#marketing strategies
#online testing
#advertising analytics
$199.00
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