Web Analytics and A/B Testing Basics
About this course
Master the fundamentals of A/B Testing, Landing Page Optimization, and Website Conversion Strategies to improve user engagement and business growth. Learn how to analyze website performance, optimize webpage elements, and make data-driven marketing decisions using practical tools and techniques. This course helps learners understand how A/B testing improves conversion rates, lead generation, and ROI through real-world examples and practical workflows. Learners will explore landing page optimization, CTA testing, conversion metrics, and website performance analysis using Google Analytics and Blogger.com. The course also covers essential HTML concepts required for analytics tracking and experiment setup. By the end of the course, learners will be able to create test hypotheses, configure experiments, analyze user behavior, and optimize websites for better business outcomes. Ideal for beginners in digital marketing, website owners, freelancers, and professionals looking to improve website performance and conversion optimization skills.
75/100
CourseAsk score
- What the provider tells you
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- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
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What you'll learn
- Understand the fundamentals of A/B testing and its impact on conversion rates
- Analyze website performance and identify areas for improvement
- Optimize landing pages and call-to-action elements
- Use Google Analytics for tracking and analyzing user behavior
- Create test hypotheses and set up effective experiments
Course objectives
- Help learners master landing page optimization strategies
- Equip learners with the skills to analyze conversion metrics
- Teach the basics of HTML necessary for analytics tracking
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