Scale Your Business With Web Analytics & Conversion

About this course

Web Analytics, usability and conversion rate optimization are a powerful combination for transforming a business' reach and revenue. This is how business' of all sizes scale their online sales and greatly increase their revenue even without finding new website traffic. This is your step-by-step actionable guide to creating unique goals for a business that you can track, test and improve.  This course is meant for you to take action and begin tracking your own business goals using Google Analytics (as well as other tools we'll look at) and improving your website based on your findings. Specifically we cover: How to combine web analytics, usability, conversion rate optimization & SEO effortsHow to create and review detailed web analytics reports specific to the website and businessIdentify the best web analytics tool for the website (we'll use Google Analytics as an example)Use winning principles to design a successful websiteStrategically identify and create a sales funnel for site visitors to followHow to reduce a site's bounce rateHow to use psychology to improve your conversions and persuade visitors to take the action you want them toHow to test a website to make more money from the site's existing trafficand so much more it's impossible to list it all hereIf you'd like to provide web analytics, web design or conversion rate optimization services - this course is a must. We'll cover: The web analytics and conversion optimization services you can offer to clientsHow to manage your clients to keep them happyThe workflow process you can followHow to price your services It's all here! I'm also very active inside the course and I encourage you to ask questions and participate as you go through the course. I am happy to help you as you learn to implement your own strategy and see your conversions increase.  If you're

Course objectives

• Teach effective use of web analytics for business growth
• Provide guidelines for offering web analytics and conversion optimization services
• Encourage a hands-on approach to tracking and improving business performance