AI-Powered Marketing Analytics with Google Analytics 4 (GA4)
About this course
This Specialization equips learners with the skills to measure, analyze, and optimize marketing performance using Google Analytics 4 (GA4) and AI-powered tools. You will learn to implement GA4 tracking with Google Tag Manager, interpret campaign data, build dashboards, and apply forecasting and predictive analytics to make data-driven marketing decisions. By the end of the program, you will be able to design AI-driven marketing strategies, optimize campaigns using attribution and audience insights, and present actionable recommendations through professional dashboards and storytelling. Disclaimer: This is an independent educational resource created by Board Infinity for informational and educational purposes only. This course is not affiliated with, endorsed by, sponsored by, or officially associated with any company, organization, or certification body unless explicitly stated. The content provided is based on industry knowledge and best practices but does not constitute official training material for any specific employer or certification program. All company names, trademarks, service marks, and logos referenced are the property of their respective owners and are used solely for educational identification and comparison purposes.
75/100
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- What the provider tells you
- 39/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
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What you'll learn
- Implement GA4 tracking and measurement using Google Tag Manager
- Interpret marketing campaign data and attribution models
- Build professional dashboards to visualize marketing performance
- Apply forecasting and predictive analytics to marketing data
- Design data-driven marketing strategies using AI-powered insights
- Optimize campaigns using audience insights and attribution analysis
- Present actionable marketing recommendations through data storytelling
Course objectives
- Measure and analyze marketing performance using Google Analytics 4
- Apply AI-powered tools to optimize marketing campaigns
- Make data-driven marketing decisions based on predictive analytics
- Create professional dashboards and reports for marketing stakeholders
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