25 Best Marketing Analytics Courses Online

Marketing analytics: Know your customers

Offered by Macquarie University

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activit...

Marketing Analytics

Offered by University of Virginia

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketer...

Foundations of Marketing Analytics

Offered by Emory University

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from y...

AI-Powered Brand Strategy & Marketing Analytics

Offered by Board Infinity

Build the ability to design, measure, and optimize brand strategy using AI and data-driven insights. In this capstone course, you’ll learn how to combine creative brand thinking with analytics, predictive models, and rea...

AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

Offered by Board Infinity

This Specialization equips learners with the skills to measure, analyze, and optimize marketing performance using Google Analytics 4 (GA4) and AI-powered tools. You will learn to implement GA4 tracking with Google Tag Ma...

Marketing Analytics with Meta

Offered by Meta

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysi...

AI Marketing Analytics

Offered by Coursera

Advance your marketing analytics skills by learning to transform raw campaign data into reliable insights, executive-ready dashboards, and data-backed optimization strategies. In this advanced certificate, you'll build t...

Marketing Analytics: Data-Driven Strategies to Niche Markets

In today’s data-driven world, marketing success depends on your ability to analyze, interpret, and act on data. Whether you're a marketing professional, manager, or entrepreneur, this comprehensive course will equip you...

Marketing Analytics Masterclass: KPIs, Tracking & Analytics

Would you like to learn more about marketing analytics and do you want to work with KPIs, measure your website performance and improve your marketing strategies? Then this marketing analytics masterclass is for you....

Create a Custom Marketing Analytics Dashboard in Data Studio

Offered by Coursera

Google Data Studio is a powerful tool that turns data into reports that easy decision-making tools that lead to better business outcomes. Google Data Studio is easy to use, free and works seamlessly with dozens of applic...

Advanced Digital Marketing

Offered by University of Maryland, College Park

Digital marketing is fast becoming the dominant tool in marketers’ toolboxes. While “out of home” marketing and mass communication continue to make-up a large part of a company’s marketing budget, the digital components...

Foundations of Digital Marketing

Offered by University of Maryland, College Park

Embark on a transformative journey with the Foundations of Digital Marketing Specialization, designed to equip you with the essential skills and knowledge needed to excel in the digital marketing landscape. This comprehe...

Data-Driven Digital Marketing & Analytics

Offered by University of Illinois Urbana-Champaign

In this Specialization, you’ll learn how to use data, technology, and analytics to make stronger digital marketing decisions—from understanding modern marketing systems to running analyses that guide strategy. You’ll beg...

Digital Marketing Capstone

Offered by University of Illinois Urbana-Champaign

This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is designed to give you hands-on experience in e...

Business Analytics

Offered by University of Illinois Urbana-Champaign

Our world has become increasingly digital, and business leaders need to make sense of the enormous amount of available data today. In order to make key strategic business decisions and leverage data as a competitive adva...

Data Science for Marketing

Offered by University of Colorado System

This specialization is designed for marketing professionals aiming to harness the power of data science. Across four comprehensive courses, learners will learn about modern marketing data analytics, regression modeling,...

Machine Learning for Marketing

Offered by O.P. Jindal Global University

Understand the structure and techniques used in Machine Learning, Text Mining, and Decision Science for Marketing. Explore the fascinating world of Machine Learning and its transformative applications in marketing. Expla...

Email Marketer

Offered by Braze

Level up your email marketing strategy, deliverability, and optimization with Braze. Gain in-demand skills and get started building impactful campaigns, right away. Skills you’ll gain Email Marketing Strategy, Email Deli...

Build Your Marketing Insights Google Analytics Foundations

Offered by Board Infinity

This comprehensive foundation course builds practical fluency in Google Analytics 4 (GA4) for modern marketers. It goes beyond interface navigation to develop structured thinking around event-based measurement, implement...

Marketing Digital

Offered by Universidad Austral

Esta especialización, te permitirá comprender de un modo teórico-práctico las herramientas que son usadas hoy en día por las principales empresas del mundo, para planificar, implementar y monitorear sus estrategias de Ma...

Analyze Marketing Performance Using R and Excel

Offered by EDUCBA

By the end of this course, learners will be able to analyze marketing performance using data, apply key marketing metrics, evaluate customer behavior, and build data-driven strategies using R and Microsoft Excel. Learner...

Google Tag Manager : Advanced Tracking & Analytics

Offered by LearnKartS

In the fast-paced world of digital marketing, every click, scroll, and action is a weapon — and data is your secret advantage. With this Google Tag Manager Course, you will be a pro at the science of accurate tracking an...

Advanced AI-Driven Brand Strategy for Digital Growth & Scale

Offered by Board Infinity

This Specialization equips marketing professionals, brand strategists, and business leaders with the skills to design and optimize modern brand strategies using digital ecosystems and AI. Learners will analyse customer j...

AI Technology for Marketing Optimization

Offered by Davidson College

Unlock the potential of AI in marketing by mastering advanced techniques such as predictive analytics, real-time optimization, NLP, email personalization, and social media strategy for impactful marketing.

Google Analytics Certification - GAIQ in 24 hours (English)

What's your goal with the Google Analytics Certification?Train new online marketing employees?Land a new job or your first in online marketing?More invitations to interviews?A raise, promotion or a valid argument in your...