AI Marketing Analytics

About this course

Advance your marketing analytics skills by learning to transform raw campaign data into reliable insights, executive-ready dashboards, and data-backed optimization strategies. In this advanced certificate, you'll build the technical and analytical capabilities needed to work with complex marketing datasets across channels, platforms, and customer journeys. You'll learn how to clean and validate marketing data, write SQL queries to extract campaign-level metrics, and design KPI frameworks that align with business goals. You'll build dashboards in Looker Studio, analyze paid media, SEO, CRM, cohort, segment, and attribution data, and apply A/B testing and forecasting methods to improve marketing decisions. Throughout the program, you'll work with tools commonly used by marketing analysts: SQL, Excel, Looker Studio, GA4, CRM exports, Google Ads, Meta Ads, Search Console, attribution models, and GenAI-supported analytics workflows. You'll complete hands-on projects simulating real marketing analytics responsibilities — from auditing messy campaign data to developing a full campaign optimization strategy. This program is designed for marketing professionals, digital marketers, performance managers, and analysts who already understand marketing fundamentals and want to strengthen their technical analytics toolkit. By the end, you'll have portfolio-ready work demonstrating your ability to prepare data, analyze performance, communicate insights, and recommend action.

Course objectives

• Develop technical and analytical capabilities for marketing datasets
• Create executive-ready dashboards
• Simulate real marketing analytics responsibilities through hands-on projects