Create a Custom Marketing Analytics Dashboard in Data Studio
About this course
Google Data Studio is a powerful tool that turns data into reports that easy decision-making tools that lead to better business outcomes. Google Data Studio is easy to use, free and works seamlessly with dozens of applications within and outside of the Google Marketing Suite. You can use Google Studio to connect and integrate data from 100’s of applications including Facebook, Constant Contact, Google Ads, and more. You do not need an advanced background in data, statistics, or graphic arts to create meaningful reports that tell data stories, improve understanding of complex situations, and allow users of all skill levels to analyze data. At the end of this project, you will learn how to create an account, how to navigate the platform, and will create a custom dashboard that will allow you to see the data you need to make business decisions. Together, we will explore the basics of business data and visualization and you will surprise yourself with how easy it is to understand and use data. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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What you'll learn
- how to create a Google Data Studio account
- how to navigate Google Data Studio
- how to create a custom marketing analytics dashboard
- basic principles of data visualization and business data
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