15 Best Consumer Behavior Courses on edX
We compared 15 Consumer Behavior courses currently listed on edX, priced from $99.00 to $2,902.50. 9 come from a named university or institution, including University of Pennsylvania, Indian Institute of Management Bangalore and Davidson College. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $99.00 – $2,902.50
- Providers
- edX
- Last updated
- 18 Sep 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from edX, matched to "consumer behavior" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $99.00 to $2,902.50, as listed by the provider when we last updated the page.
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1
How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
Offered by University of Pennsylvania
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consume...
$309.00listed price -
2
Consumer Behaviour
Offered by Indian Institute of Management Bangalore
The course will introduce the learner to behavioral perspectives in marketing that will provide a conceptual perspective to any participant working in retailing /advertising /brand management / sales management/ marketin...
$149.00listed price -
3
Intro to AI for Digital Marketing
Offered by Davidson College
Discover AI's role in marketing evolution, essential concepts, real-world applications, and effective strategies for leveraging AI in digital marketing.
$99.00listed price -
4
Marketing Fundamentals: Who Is Your Customer?
Offered by Babson College
Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.
$249.00listed price -
5
Business: Data, Insights and Analytics
Offered by The University of Wisconsin-Madison
This course focuses on the intersection of business, data, insights, and analytics, equipping you with the skills to make informed decisions backed by data analysis. You'll explore how to leverage data to drive business...
$2,902.50listed price -
6
Marketing Strategy
Offered by Babson College
This course on Marketing Strategy is designed to help you develop a deeper understanding of how to craft effective marketing plans and campaigns. You'll explore key concepts, tools, and frameworks that marketing professi...
$394.20listed price -
7
Product Marketing Strategy
Offered by Indian Institute of Management Bangalore
This course on Product Marketing Strategy guides you through the essential principles of crafting effective marketing strategies for your products. It covers various methodologies and tools that can help you understand y...
$439.20listed price -
8
Brand and Marketing Research Strategy
Offered by Indian Institute of Management Bangalore
In the Brand and Marketing Research Strategy course, you'll explore the essential tactics for conducting effective research that informs branding and marketing strategies. This course will guide you through various metho...
$510.30listed price -
9
Retail and Omnichannel Management
Offered by Dartmouth College
Retail and Omnichannel Management explores the fundamental principles of managing retail operations across multiple channels. The course emphasizes creating seamless customer experiences and understanding the interplay b...
$448.20listed price -
10
Market Research, Consumer Insights, and Competitor Analysis
Offered by University of Cape Town
This course explores the techniques and methodologies essential for conducting market research, gaining consumer insights, and performing competitor analysis. You'll learn how to effectively gather and analyze data to in...
$537.30listed price -
11
Marketing Psychology: How We Decide
Offered by University of Oxford
Explore marketing psychology and consumer behaviour to master decision-making in marketing, uncovering cognitive biases and psychological drivers behind buying choices.
$189.00listed price -
12
Luxury Management
Offered by The Hong Kong Polytechnic University
Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry
$278.00listed price -
13
Quantitative Marketing Research
Offered by Indian Institute of Management Bangalore
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.
$189.00listed price -
14
Economics: Consumer Demand
Offered by Babson College
Learn the fundamental economic principles of consumer demand and how the relationship between price, quantity and demand affect the market.
$249.00listed price -
15
Marketing Analytics: Strategy and Decision-Making
Offered by University of Cape Town
Enhance your digital marketing efforts by learning to harness data analytics and manage long-term, profitable customer relationships.
Price on site
Best Consumer Behavior Courses on edX compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | How to Influence the Consumer Behavior to Drive Sales by Jonah Berger | edX | University of Pennsylvania | $309.00 | View → |
| 2 | Consumer Behaviour | edX | Indian Institute of Management Bangalore | $149.00 | View → |
| 3 | Intro to AI for Digital Marketing | edX | Davidson College | $99.00 | View → |
| 4 | Marketing Fundamentals: Who Is Your Customer? | edX | Babson College | $249.00 | View → |
| 5 | Business: Data, Insights and Analytics | edX | The University of Wisconsin-Madison | $2,902.50 | View → |
| 6 | Marketing Strategy | edX | Babson College | $394.20 | View → |
| 7 | Product Marketing Strategy | edX | Indian Institute of Management Bangalore | $439.20 | View → |
| 8 | Brand and Marketing Research Strategy | edX | Indian Institute of Management Bangalore | $510.30 | View → |
| 9 | Retail and Omnichannel Management | edX | Dartmouth College | $448.20 | View → |
| 10 | Market Research, Consumer Insights, and Competitor Analysis | edX | University of Cape Town | $537.30 | View → |
| 11 | Marketing Psychology: How We Decide | edX | University of Oxford | $189.00 | View → |
| 12 | Luxury Management | edX | The Hong Kong Polytechnic University | $278.00 | View → |
| 13 | Quantitative Marketing Research | edX | Indian Institute of Management Bangalore | $189.00 | View → |
| 14 | Economics: Consumer Demand | edX | Babson College | $249.00 | View → |
| 15 | Marketing Analytics: Strategy and Decision-Making | edX | University of Cape Town | — | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 14 priced courses on this page run from $99.00 to $2,902.50, with the middle of the range around $309.00 — a spread of $2,803.50. That is a wide gap for one subject. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from edX. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 9 of these are produced by a named university or institution, including University of Pennsylvania, Indian Institute of Management Bangalore and Davidson College — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.