edX
MOOC / Non-credit
0
How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
About this course
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consumers and their behavior.
C
59/100
CourseAsk score
- What the provider tells you
- 8/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
Digital Marketing
#market research
#decision making
#consumer behavior
#customer engagement
#branding
#sales strategy
#influence
#marketing psychology
#persuasion techniques
#behavioral economics
$309.00
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