25 Best Consumer Behavior Courses Online
We compared 25 Consumer Behavior courses currently listed on Coursera and edX, priced from $49.00 to $309.00. 11 come from a named university or institution, including University of Rochester, University of Pennsylvania and Siemens & University of Colorado Boulder. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 25
- Price range
- $49.00 – $309.00
- Providers
- Coursera, edX
- Last updated
- 18 Sep 2026
How these 25 courses were chosen
Every course below is a real, currently listed course from Coursera, edX, matched to "consumer behavior" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $309.00, as listed by the provider when we last updated the page.
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1
The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior
Offered by University of Rochester
This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key determinants of supply and demand. We will then l...
$49.00listed price -
2
2026 Market Research: Consumer Behavior & Psychology
Offered by Alex Genadinik
If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods: Interviews Surveys Focus groups Using industry...
$49.00listed price -
3
Advertising in Modern Economy and Consumer Behavior
Offered by EDUCBA
Understand how advertising shapes modern markets and consumer behavior. Learn how liberalization transformed advertising and business in India. This course explores the dynamic relationship between advertising, economic...
$49.00listed price -
4
Consumer Behavior & Service Marketing
Offered by EDUCBA
Master consumer behavior, marketing psychology, communication strategy, branding, and service marketing to create customer-focused business growth. Learn how to influence buying decisions, build powerful brands, and deli...
$49.00listed price -
5
Marketing Strategy and Consumer Behavior
Offered by Madecraft
Most marketing underperforms for the same reason: strategy built on assumptions instead of evidence. This Specialization gives you the frameworks to change that. Across three courses, you'll construct a complete, researc...
$49.00listed price -
6
How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
Offered by University of Pennsylvania
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consume...
$309.00listed price -
7
Sustainable Marketing and Consumer Trends
Offered by Siemens & University of Colorado Boulder
Offered as the second course in the Transformative Leadership in the Circular Economy specialization, Sustainable Marketing and Consumer Trends examines how marketing serves as a critical driver of sustainable transforma...
$49.00listed price -
8
Global Challenges in Business
Offered by University of Illinois Urbana-Champaign
This specialization prepares students for the global challenges that businesses face in the 21st century. The global marketplace now and in the future spans emerging markets, a world connected by social media, and rapid...
$49.00listed price -
9
Social Media Analytics
Offered by Johns Hopkins University
This specialization is designed for post-graduate students aiming to develop advanced skills in social media analytics and its practical applications. Through four comprehensive courses, learners will explore key topics...
$49.00listed price -
10
Practical Neuromarketing Research
Offered by Johns Hopkins University
The course "Practical Neuromarketing Research" offers a deep dive into the intersection of behavioral science and neuromarketing, equipping you with the tools and knowledge to influence consumer decisions effectively. Yo...
$49.00listed price -
11
Firm Level Economics: Markets and Allocations
Offered by University of Illinois Urbana-Champaign
In markets, prices act as rationing devices, encouraging or discouraging production and consumption to find an equilibrium. In this course, you will learn to construct demand curves to capture consumer behavior and suppl...
$79.00listed price -
12
Neuromarketing
Offered by Johns Hopkins University
The specialization "Neuromarketing" is intended for post-graduate students seeking to develop expertise in neuromarketing and neuroscience methods. Through three courses, you will cover topics such as behavior change the...
$49.00listed price -
13
Sustainable Innovation for Subsistence Marketplaces
Offered by University of Illinois Urbana-Champaign
This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of these markets, we use exe...
$79.00listed price -
14
Foundations of Marketing Practice for Non-Majors
Offered by University of North Texas
This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems....
$49.00listed price -
15
Marketing Strategy: Consumer Insight to Positioning
Offered by University of Illinois Urbana-Champaign
In this Specialization, you’ll learn how to turn consumer insight into a clear marketing strategy and competitive positioning. You’ll start by learning how marketing creates value and how buyer behavior informs decisions...
$49.00listed price -
16
Why Do Most Innovations Fail? - Jagdish Sheth
Offered by Kennesaw State University
Even when a new product reaches the market, it often fails — and sometimes the most technically superior innovations fall flat while inferior alternatives succeed. This course draws on decades of research into innovation...
$49.00listed price -
17
Viral Marketing and How to Craft Contagious Content
Offered by University of Pennsylvania
Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course ex...
$95.00listed price -
18
Social Media Marketing in Practice
Offered by Digital Marketing Institute
Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innova...
$49.00listed price -
19
Microeconomics Principles
Offered by University of Illinois Urbana-Champaign
Welcome to this Specialization focused on the principles of Microeconomics. This program is not merely about the study of money, but explores the functional roles of individual decision-makers, both consumers and produce...
$49.00listed price -
20
Mercadotecnia en un mundo digital
Offered by University of Illinois Urbana-Champaign
Este curso examina cómo las herramientas digitales, como Internet, los teléfonos inteligentes y la impresión 3D, están revolucionando el mundo de la mercadotecnia al cambiar las funciones y las prácticas de las empresas...
$79.00listed price -
21
Doing Business in China
Offered by The Chinese University of Hong Kong
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases...
$49.00listed price -
22
Management of Marketing Communications
Offered by University of Arizona
This specialization gives learners practical tools to understand consumer behavior, craft culturally informed messages, and design integrated marketing communications that drive measurable results. Through real‑world exa...
$49.00listed price -
23
Machine Learning for Marketing
Offered by O.P. Jindal Global University
Understand the structure and techniques used in Machine Learning, Text Mining, and Decision Science for Marketing. Explore the fascinating world of Machine Learning and its transformative applications in marketing. Expla...
$49.00listed price -
24
Brand Management and Brand Equity Strategy
Offered by EDUCBA
Learn how to analyze, build, and manage strong brands using strategic brand management techniques, brand equity frameworks, and integrated marketing communication strategies. This course provides practical skills in bran...
$49.00listed price -
25
Global Marketing and International Business Strategy
Offered by EDUCBA
Master international marketing strategies and develop the skills needed to compete in today's global business environment. This course provides a comprehensive understanding of how organizations expand internationally, a...
$49.00listed price
Best Consumer Behavior Courses Online compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | The Power of Markets I: The Basics of Supply and Demand and Consumer B... | Coursera | University of Rochester | $49.00 | View → |
| 2 | 2026 Market Research: Consumer Behavior & Psychology | Coursera | Alex Genadinik | $49.00 | View → |
| 3 | Advertising in Modern Economy and Consumer Behavior | Coursera | EDUCBA | $49.00 | View → |
| 4 | Consumer Behavior & Service Marketing | Coursera | EDUCBA | $49.00 | View → |
| 5 | Marketing Strategy and Consumer Behavior | Coursera | Madecraft | $49.00 | View → |
| 6 | How to Influence the Consumer Behavior to Drive Sales by Jonah Berger | edX | University of Pennsylvania | $309.00 | View → |
| 7 | Sustainable Marketing and Consumer Trends | Coursera | Siemens & University of Colorado Boulder | $49.00 | View → |
| 8 | Global Challenges in Business | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 9 | Social Media Analytics | Coursera | Johns Hopkins University | $49.00 | View → |
| 10 | Practical Neuromarketing Research | Coursera | Johns Hopkins University | $49.00 | View → |
| 11 | Firm Level Economics: Markets and Allocations | Coursera | University of Illinois Urbana-Champaign | $79.00 | View → |
| 12 | Neuromarketing | Coursera | Johns Hopkins University | $49.00 | View → |
| 13 | Sustainable Innovation for Subsistence Marketplaces | Coursera | University of Illinois Urbana-Champaign | $79.00 | View → |
| 14 | Foundations of Marketing Practice for Non-Majors | Coursera | University of North Texas | $49.00 | View → |
| 15 | Marketing Strategy: Consumer Insight to Positioning | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 16 | Why Do Most Innovations Fail? - Jagdish Sheth | Coursera | Kennesaw State University | $49.00 | View → |
| 17 | Viral Marketing and How to Craft Contagious Content | Coursera | University of Pennsylvania | $95.00 | View → |
| 18 | Social Media Marketing in Practice | Coursera | Digital Marketing Institute | $49.00 | View → |
| 19 | Microeconomics Principles | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 20 | Mercadotecnia en un mundo digital | Coursera | University of Illinois Urbana-Champaign | $79.00 | View → |
| 21 | Doing Business in China | Coursera | The Chinese University of Hong Kong | $49.00 | View → |
| 22 | Management of Marketing Communications | Coursera | University of Arizona | $49.00 | View → |
| 23 | Machine Learning for Marketing | Coursera | O.P. Jindal Global University | $49.00 | View → |
| 24 | Brand Management and Brand Equity Strategy | Coursera | EDUCBA | $49.00 | View → |
| 25 | Global Marketing and International Business Strategy | Coursera | EDUCBA | $49.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 25 priced courses on this page run from $49.00 to $309.00, with the middle of the range around $49.00 — a spread of $260.00. That is a wide gap for one subject. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera and edX. The platforms differ in how they sell: some charge once per course, others expect a subscription, and the listed price is not always what you pay at checkout after a promotion. 11 of these are produced by a named university or institution, including University of Rochester, University of Pennsylvania and Siemens & University of Colorado Boulder — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.