edX
MOOC / Non-credit
0
Consumer Behaviour
About this course
The course will introduce the learner to behavioral perspectives in marketing that will provide a conceptual perspective to any participant working in retailing /advertising /brand management / sales management/ marketing research (appreciation of consumer behavior only and not marketing research tools)/ marketing strategy/ digital marketing in areas of consumer fast moving goods/ durable goods/services .
B
75/100
CourseAsk score
- What the provider tells you
- 24/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand the fundamentals of consumer behavior
- apply behavioral perspectives to marketing strategies
- appreciate the psychological factors influencing consumer decisions
Digital Marketing
#marketing strategy
#decision making
#digital marketing
#consumer behavior
#brand management
#market analysis
#advertising
#psychology
#retail
#consumer goods
$149.00
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