Coursera
MOOC / Non-credit
0
行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)
About this course
課程將協助學員熟悉行銷及顧客關係管理的基本概念，並透過介紹行銷策略 (STP) ，了解品牌管理的應用及實務。 並分析數位時代之下消費市場的五大現象，以及這些新興消費現象對行銷策略及品牌管理的影響。
What you'll learn
- Understand core marketing concepts
- Apply STP strategies
- Analyze consumer behavior in the digital landscape
- Implement effective brand management techniques
Course objectives
- Provide a foundational understanding of marketing and CRM
- Explore modern consumer trends
- Enhance practical skills in brand management
Digital Marketing
#marketing strategy
#digital marketing
#consumer behavior
#brand management
#market analysis
#customer relationship management
#marketing
#STP strategies
#business trends
#digital age
$39.00
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