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公共关系从入门到进阶
About this course
公关是一个全能型岗位，既要懂内容，又要有传播渠道资源。而进阶公关工作则需要处理一些复杂的公关问题，如财经公关和危机公关等。对于公关从业者，需要掌握三大基础能力：稿件撰写、拓展和维系媒体关系和建设企业社会责。稿件撰写属于基本功，如果不具备的话可能连给记者提修改意见都不会；构建媒体传播资源关系网是媒介运营的基础；学会建设企业社会责任体系，才能帮助企业回馈社会，建设长盛不衰的企业品牌。对于企业，企业上市前后打造资本品牌，针对投资人群体进行公关传播，讲好故事，是必备动作。企业发展到一定阶段，应对负面舆情，可能大到一篇负面新闻，小到一个媒体人朋友圈对于某公司的吐槽，都需要有效应对。为此，我们请到了在公关管理领域深耕多年，有着丰富公关经验的陈榕榕老师，带领大家从进阶到入门提升公关能力。课程介绍了公关核心八大利益相关者以及建设完善，在分析四种常见的公关稿件的基础上，通过深度剖析新媒体关系的转变，让你对公关内容更加得心应手。在公关进阶能力方面，课程介绍了如何处理财经公关和危机公关，详细介绍了建立危机公关管理体系的方法，让公关助力企业健康发展。
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- What the provider tells you
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- Who stands behind it
- 8/35
- How complete the listing is
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Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understanding the fundamentals of public relations
- writing effective press releases
- building and maintaining media relationships
- developing a corporate social responsibility strategy
- managing financial public relations
- handling crisis communications
- analyzing and adapting to new media dynamics
Course objectives
- enhance basic public relations skills
- develop advanced crisis management techniques
- build a comprehensive understanding of financial PR
Digital Marketing
#stakeholder engagement
#brand management
#media relations
#crisis management
#public relations
#social responsibility
#communication strategy
#new media
#press release writing
#financial PR
$19.99
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