International Marketing & Cross Industry Growth
About this course
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
82/100
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- What the provider tells you
- 31/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand core marketing concepts
- apply cross-country and cross-industry innovation strategies
- analyze major global industry clusters
- develop a new product using multidisciplinary insights
Course objectives
- to cultivate an international perspective in marketing
- to encourage innovative thinking across different industries
- to prepare learners for practical application in global markets
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