9 Best Sports Marketing Courses on Coursera
We compared 9 Sports Marketing courses currently listed on Coursera, priced from $49.00 to $79.00. 3 come from a named university or institution, including Yonsei University, Northwestern University and University of Colorado Boulder. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 9
- Price range
- $49.00 – $79.00
- Providers
- Coursera
- Last updated
- 18 Sep 2026
How these 9 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "sports marketing" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $79.00, as listed by the provider when we last updated the page.
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1
International Entertainment and Sports Marketing
Offered by Yonsei University
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been f...
$79.00listed price -
2
Sports Marketing
Offered by Northwestern University
Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build st...
$49.00listed price -
3
Sports Marketing: The Technological Formula
Offered by Real Madrid Graduate School Universidad Europea
This specialization offers an in-depth education in sports marketing, blending strategic principles with the latest tools transforming the industry. Across four courses, learners will build essential expertise in the spo...
$49.00listed price -
4
Sports Marketing Strategies & Innovation
Offered by Real Madrid Graduate School Universidad Europea
This course examines how emerging technologies and evolving formats are transforming the landscape of sports marketing. Learners will gain insights into planning and executing marketing strategies for both local and glob...
$49.00listed price -
5
Foundations of Sports Marketing
Offered by Real Madrid Graduate School Universidad Europea
This course establishes a strong foundation in the sports marketing industry, beginning with key definitions, its broad scope, and the emotional resonance that sets it apart. Learners will examine how sports marketing di...
$49.00listed price -
6
International Marketing & Cross Industry Growth
Offered by Yonsei University
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summar...
$49.00listed price -
7
AI in Fan Engagement
Offered by Real Madrid Graduate School Universidad Europea
This course focuses on how artificial intelligence is transforming the relationship between sports organizations and their fans, creating new opportunities for connection and loyalty. Learners will explore how AI enables...
$49.00listed price -
8
Marketing deportivo: La fórmula tecnológica
Offered by Real Madrid Graduate School Universidad Europea
Esta especialización ofrece una formación integral en marketing deportivo, combinando fundamentos estratégicos con las herramientas tecnológicas más innovadoras del sector. A lo largo de cuatro cursos, el alumnado adquir...
$49.00listed price -
9
American History Through Baseball
Offered by University of Colorado Boulder
This specialization is intended for those interested in sports marketing, sports administration, the MLB, and American culture & globalization. It is highly beneficial to those interested in American history and fans of...
$79.00listed price
Best Sports Marketing Courses on Coursera compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | International Entertainment and Sports Marketing | Coursera | Yonsei University | $79.00 | View → |
| 2 | Sports Marketing | Coursera | Northwestern University | $49.00 | View → |
| 3 | Sports Marketing: The Technological Formula | Coursera | Real Madrid Graduate School Universidad Europea | $49.00 | View → |
| 4 | Sports Marketing Strategies & Innovation | Coursera | Real Madrid Graduate School Universidad Europea | $49.00 | View → |
| 5 | Foundations of Sports Marketing | Coursera | Real Madrid Graduate School Universidad Europea | $49.00 | View → |
| 6 | International Marketing & Cross Industry Growth | Coursera | Yonsei University | $49.00 | View → |
| 7 | AI in Fan Engagement | Coursera | Real Madrid Graduate School Universidad Europea | $49.00 | View → |
| 8 | Marketing deportivo: La fórmula tecnológica | Coursera | Real Madrid Graduate School Universidad Europea | $49.00 | View → |
| 9 | American History Through Baseball | Coursera | University of Colorado Boulder | $79.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 9 priced courses on this page run from $49.00 to $79.00, with the middle of the range around $49.00 — a spread of $30.00. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 3 of these are produced by a named university or institution, including Yonsei University, Northwestern University and University of Colorado Boulder — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.