Email Marketing Foundations — Copy, Lists & Compliance

About this course

Transform your email marketing from guesswork into strategic campaigns that drive measurable results. This comprehensive program teaches you the complete email marketing workflow through 11 focused short courses covering everything from psychological copywriting to legal compliance. You'll master power words that boost engagement by 12-14%, implement systematic project planning, ensure brand consistency, and navigate complex regulations like GDPR and CAN-SPAM. Each course combines theory with hands-on practice using industry-standard platforms including MailChimp, Gmail, and Outlook. Whether crafting subject lines that achieve above-average open rates or setting up automated welcome sequences with 80%+ engagement, you'll gain immediately applicable skills. From list hygiene that prevents deliverability issues to CRM integration that enables advanced personalization, this program addresses real challenges marketing professionals face daily. Designed for beginners with basic email knowledge, you'll progress from sending your first campaign to implementing sophisticated segmentation and automation strategies. By completion, you'll possess the complete toolkit to plan, create, optimize, and automate email campaigns that build trust, drive action, and deliver measurable business results while maintaining full regulatory compliance.

Course objectives

• transform email marketing efforts into data-driven campaigns
• achieve above-average open and engagement rates
• integrate CRM tools for personalized marketing strategies
• develop automated sequences for customer interactions