Google Ads for Beginners
About this course
In this three-hour project-based course, you will learn how to get started with Google Search Ads and create campaigns designed to reach prospective customers. Using Google Ads, Google’s online advertising platform, you will build a Search campaign for a product or service and explore how targeting, keywords, ads, budgets, and conversion settings work together. By the end of the course, you will be able to create and organize a Google Search campaign, conduct keyword research, develop relevant ads, navigate the Google Ads dashboard, and apply basic campaign optimization strategies.
55/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 8/35
- How complete the listing is
- 16/20
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What you'll learn
- create a Google Search Ads campaign
- conduct keyword research for search ads
- write and structure ad copy for search ads
- set budgets and conversion tracking in Google Ads
- navigate and use the Google Ads dashboard
- apply basic optimization strategies to improve campaign performance
Course objectives
- build a Search campaign for a product or service
- understand how targeting, keywords, ads, budgets, and conversion settings interact
- develop relevant ads and organize campaign structure
- optimize campaign settings for better results
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