Sports Marketing: The Technological Formula
About this course
This specialization offers an in-depth education in sports marketing, blending strategic principles with the latest tools transforming the industry. Across four courses, learners will build essential expertise in the sports marketing landscape—from core concepts and consumer insights to brand development, fan engagement, and partnership strategy. The curriculum examines the impact of emerging technologies such as artificial intelligence, augmented reality, blockchain, and NFTs on sports marketing, while also addressing challenges in event promotion, sustainability, and the merging of traditional sports with esports. Real-world case studies, including Real Madrid C.F.’s global digital strategy, are explored throughout. This specialization is designed for professionals in marketing, communications, or sports seeking to lead forward-thinking, sustainable, and globally-minded sports marketing efforts.
75/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand core principles of sports marketing
- analyze consumer insights specific to sports
- develop strategies for fan engagement
- explore the role of emerging technologies in sports marketing
Course objectives
- build expertise in brand development within the sports context
- examine challenges in event promotion and sustainability
- gain insights into the intersection of traditional sports and esports
Price shown by Coursera — confirm on their site.
Enroll on CourseraYou'll be redirected to Coursera to complete enrollment.
- Listed & compared by CourseAsk
- English · 0
More courses like this
Coursera
Udemy
Compared on these lists
Where this course ranks against the alternatives.