Sports Marketing Strategies & Innovation
About this course
This course examines how emerging technologies and evolving formats are transforming the landscape of sports marketing. Learners will gain insights into planning and executing marketing strategies for both local and global sporting events, with a focus on building momentum before, during, and after each event. Special attention is given to how organizations like the IOC sustain long-term fan engagement. The curriculum explores the use of cutting-edge technologies—including augmented and virtual reality, blockchain, and NFTs—and how these tools are reshaping fan interactions and brand experiences. It also investigates the growing influence of esports and the convergence between gaming and traditional sports. Finally, students will learn to incorporate corporate social responsibility, sustainability, and storytelling into the strategic success measures of major sports events. Real-world case studies provide practical applications for thriving in today’s dynamic marketing environment.
75/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- plan marketing strategies for sporting events
- execute promotions before, during, and after events
- utilize augmented reality and blockchain in marketing
- analyze the impact of esports on traditional sports
- integrate sustainability and corporate social responsibility into strategies
Course objectives
- explore the effects of emerging technologies on sports marketing
- examine case studies of successful sports marketing campaigns
- understand long-term fan engagement tactics
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