25 Best Market Research Courses Online
We compared 25 Market Research courses currently listed on Coursera, Udemy and edX, priced from $19.99 to $537.30. 10 come from a named university or institution, including University of California, Davis, University of Cape Town and UNESC - Universidade do Extremo Sul Catarinense. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 25
- Price range
- $19.99 – $537.30
- Providers
- Coursera, Udemy, edX
- Last updated
- 18 Sep 2026
How these 25 courses were chosen
Every course below is a real, currently listed course from Coursera, Udemy, edX, matched to "market research" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $19.99 to $537.30, as listed by the provider when we last updated the page.
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1
Market Research
Offered by University of California, Davis
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no prev...
$49.00listed price -
2
2026 Market Research: Consumer Behavior & Psychology
Offered by Alex Genadinik
If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods: Interviews Surveys Focus groups Using industry...
$49.00listed price -
3
Market Research Case Study: Apply & Analyze
Offered by EDUCBA
Build practical market research skills through an end-to-end case study of a global luxury vehicle brand. You’ll begin with the foundations of market research and examine how the company’s vision, mission, IRIC mileposts...
$49.00listed price -
4
Excel Market Research Mastery: Data to Strategic Insights
Unlock the full potential of Excel as a powerful market research tool with "Excel Market Research Mastery: Data to Strategic Insights." This comprehensive course bridges the gap between basic Excel functions and advanced...
$69.99listed price -
5
Market Research and Competitive Analysis
Offered by Microsoft
Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorou...
$49.00listed price -
6
Market Research, Consumer Insights, and Competitor Analysis
Offered by University of Cape Town
This course explores the techniques and methodologies essential for conducting market research, gaining consumer insights, and performing competitor analysis. You'll learn how to effectively gather and analyze data to in...
$537.30listed price -
7
Market Research & Business Intelligence Mastery
Offered by EDUCBA
The Market Research & Business Intelligence Mastery Specialization equips learners with the analytical, strategic, and practical tools required to conduct professional market research. Through three comprehensive courses...
$49.00listed price -
8
Market Research Statistical Analysis & Data Visualization
Offered by Coursera
This comprehensive program equips market research professionals with essential skills to transform raw data into compelling business insights. You'll master the complete workflow from data collection to executive present...
$49.00listed price -
9
Market Research: Strategies for Business Decision-Making
Welcome to this wonderful course on Market Research.In this comprehensive course, "Market Research: Strategies for Business Decision-Making", you'll embark on a journey to master the art of strategic market research. Eac...
$19.99listed price -
10
AI & Machine Learning for Market Research: From Zero to Hero
Are you prepared for AI disruption in market research?The artificial intelligence revolution is here, and it's changing all the rules. For market research professionals, the productivity gap between those who leverage AI...
$199.99listed price -
11
TAM to Go/No-Go: Market Research and Growth Strategy
Offered by Coursera
Bad market decisions rarely come from bad intentions — they come from incomplete research, misread trends, and untested assumptions. This program teaches you how to avoid all three. TAM to Go/No-Go is a beginner-level pr...
$49.00listed price -
12
Market Research: Design Impactful Surveys
Offered by Coursera
Transform your market research capabilities with strategic survey design that drives real business insights. This Short Course was created to help digital marketing professionals accomplish data-driven customer understan...
$49.00listed price -
13
Marketing para Micro a Médias Empresas
Offered by UNESC - Universidade do Extremo Sul Catarinense
Workshop originalmente ministrado a convite da UNESC - Universidade do Extremo Sul Catarinense, através do seu Núcleo de Empreendedorismo.Evento realizado no CRIO - Centro de Inovação de Criciúma, em Criciúma - Santa Cat...
$34.99listed price -
14
Customer Insights: Quantitative Techniques
Offered by University of Illinois Urbana-Champaign
This course will highlight the potential of quantitative marketing research for assessing new product opportunities. In addition to focusing on the skills and practices for a successful New Product Development (NPD), the...
$79.00listed price -
15
Analysis and Interpretation of Data
Offered by Queen Mary University of London
This course focuses on the analysis and interpretation of data. The focus will be placed on data preparation and description and quantitative and qualitative data analysis. The course commences with a discussion of data...
$49.00listed price -
16
Managerial Economics and Business Analysis
Offered by University of Illinois Urbana-Champaign
In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment in which they operate. In this specialization, you will build a solid und...
$49.00listed price -
17
Startup Entrepreneurship
Offered by Technion - Israel Institute of Technology
The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea. Part One deals with idea...
$49.00listed price -
18
Sustainable Innovation for Subsistence Marketplaces
Offered by University of Illinois Urbana-Champaign
This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of these markets, we use exe...
$79.00listed price -
19
Qualitative Research
Offered by University of California, Davis
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it d...
$49.00listed price -
20
New Product Development - develop your own new product
Offered by Technion - Israel Institute of Technology
New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of...
$49.00listed price -
21
Creating a Technology Startup Company
Offered by University of Colorado Boulder
The course starts by exploring entrepreneurial ecosystems and systems thinking. The Technology Adoption Life Cycle is introduced to help explain market dynamics and support developing business strategy. Market research c...
$99.00listed price -
22
Research Proposal: Initiating Research
Offered by University of California, Davis
Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s importan...
$49.00listed price -
23
Business English: Marketing and Sales
Offered by Arizona State University
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this cours...
$49.00listed price -
24
Survey Data Collection and Analytics
Offered by University of Maryland, College Park & University of Michigan
This specialization covers the fundamentals of surveys as used in market research, evaluation research, social science and political research, official government statistics, and many other topic domains. In six courses,...
$49.00listed price -
25
The Economics of Agro-Food Value Chains
Offered by Technical University of Munich (TUM)
Have a look at our trailer for a brief introduction to this course: https://youtu.be/GADAgxTHjgE In this course, you learn how the agro-food value chain approaches the challenge of constantly improving its competitivenes...
$49.00listed price
Best Market Research Courses Online compared
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 25 priced courses on this page run from $19.99 to $537.30, with the middle of the range around $49.00 — a spread of $517.31. That is a wide gap for one subject. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera, Udemy and edX. The platforms differ in how they sell: some charge once per course, others expect a subscription, and the listed price is not always what you pay at checkout after a promotion. 10 of these are produced by a named university or institution, including University of California, Davis, University of Cape Town and UNESC - Universidade do Extremo Sul Catarinense — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.