15 Best Market Research Courses on Coursera
We compared 15 Market Research courses currently listed on Coursera, priced from $49.00 to $79.00. 4 come from a named university or institution, including University of California, Davis, University of Illinois Urbana-Champaign and Queen Mary University of London. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.
- Courses compared
- 15
- Price range
- $49.00 – $79.00
- Providers
- Coursera
- Last updated
- 18 Sep 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from Coursera, matched to "market research" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $49.00 to $79.00, as listed by the provider when we last updated the page.
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1
Market Research
Offered by University of California, Davis
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no prev...
$49.00listed price -
2
2026 Market Research: Consumer Behavior & Psychology
Offered by Alex Genadinik
If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods: Interviews Surveys Focus groups Using industry...
$49.00listed price -
3
Market Research Case Study: Apply & Analyze
Offered by EDUCBA
Build practical market research skills through an end-to-end case study of a global luxury vehicle brand. You’ll begin with the foundations of market research and examine how the company’s vision, mission, IRIC mileposts...
$49.00listed price -
4
Market Research and Competitive Analysis
Offered by Microsoft
Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorou...
$49.00listed price -
5
Market Research & Business Intelligence Mastery
Offered by EDUCBA
The Market Research & Business Intelligence Mastery Specialization equips learners with the analytical, strategic, and practical tools required to conduct professional market research. Through three comprehensive courses...
$49.00listed price -
6
Market Research Statistical Analysis & Data Visualization
Offered by Coursera
This comprehensive program equips market research professionals with essential skills to transform raw data into compelling business insights. You'll master the complete workflow from data collection to executive present...
$49.00listed price -
7
TAM to Go/No-Go: Market Research and Growth Strategy
Offered by Coursera
Bad market decisions rarely come from bad intentions — they come from incomplete research, misread trends, and untested assumptions. This program teaches you how to avoid all three. TAM to Go/No-Go is a beginner-level pr...
$49.00listed price -
8
Market Research: Design Impactful Surveys
Offered by Coursera
Transform your market research capabilities with strategic survey design that drives real business insights. This Short Course was created to help digital marketing professionals accomplish data-driven customer understan...
$49.00listed price -
9
Customer Insights: Quantitative Techniques
Offered by University of Illinois Urbana-Champaign
This course will highlight the potential of quantitative marketing research for assessing new product opportunities. In addition to focusing on the skills and practices for a successful New Product Development (NPD), the...
$79.00listed price -
10
Analysis and Interpretation of Data
Offered by Queen Mary University of London
This course focuses on the analysis and interpretation of data. The focus will be placed on data preparation and description and quantitative and qualitative data analysis. The course commences with a discussion of data...
$49.00listed price -
11
Managerial Economics and Business Analysis
Offered by University of Illinois Urbana-Champaign
In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment in which they operate. In this specialization, you will build a solid und...
$49.00listed price -
12
Startup Entrepreneurship
Offered by Technion - Israel Institute of Technology
The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea. Part One deals with idea...
$49.00listed price -
13
Sustainable Innovation for Subsistence Marketplaces
Offered by University of Illinois Urbana-Champaign
This course focuses on understanding subsistence marketplaces and designing business solutions for the billions of people living in poverty in the global marketplace. To develop understanding of these markets, we use exe...
$79.00listed price -
14
Qualitative Research
Offered by University of California, Davis
In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it d...
$49.00listed price -
15
New Product Development - develop your own new product
Offered by Technion - Israel Institute of Technology
New product development is essential for the survival of many companies in the Hi-Tec sector, as well as other sectors. The percentage of sales of successful business organizations tied to the successful Introduction of...
$49.00listed price
Best Market Research Courses on Coursera compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | Market Research | Coursera | University of California, Davis | $49.00 | View → |
| 2 | 2026 Market Research: Consumer Behavior & Psychology | Coursera | Alex Genadinik | $49.00 | View → |
| 3 | Market Research Case Study: Apply & Analyze | Coursera | EDUCBA | $49.00 | View → |
| 4 | Market Research and Competitive Analysis | Coursera | Microsoft | $49.00 | View → |
| 5 | Market Research & Business Intelligence Mastery | Coursera | EDUCBA | $49.00 | View → |
| 6 | Market Research Statistical Analysis & Data Visualization | Coursera | Coursera | $49.00 | View → |
| 7 | TAM to Go/No-Go: Market Research and Growth Strategy | Coursera | Coursera | $49.00 | View → |
| 8 | Market Research: Design Impactful Surveys | Coursera | Coursera | $49.00 | View → |
| 9 | Customer Insights: Quantitative Techniques | Coursera | University of Illinois Urbana-Champaign | $79.00 | View → |
| 10 | Analysis and Interpretation of Data | Coursera | Queen Mary University of London | $49.00 | View → |
| 11 | Managerial Economics and Business Analysis | Coursera | University of Illinois Urbana-Champaign | $49.00 | View → |
| 12 | Startup Entrepreneurship | Coursera | Technion - Israel Institute of Technology | $49.00 | View → |
| 13 | Sustainable Innovation for Subsistence Marketplaces | Coursera | University of Illinois Urbana-Champaign | $79.00 | View → |
| 14 | Qualitative Research | Coursera | University of California, Davis | $49.00 | View → |
| 15 | New Product Development - develop your own new product | Coursera | Technion - Israel Institute of Technology | $49.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 15 priced courses on this page run from $49.00 to $79.00, with the middle of the range around $49.00 — a spread of $30.00. The options are closely priced, so cost is unlikely to be your deciding factor. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from Coursera. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 4 of these are produced by a named university or institution, including University of California, Davis, University of Illinois Urbana-Champaign and Queen Mary University of London — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.