15 Best Market Research Courses on edX
Choosing a market research course on edX involves weighing the topics covered, the teaching institution, and the price. The list below includes a range of options from introductory consumer‑insight modules to more specialised programmes in product management and marketing psychology, all hosted on the edX platform. Prices vary from under $80 for short skill‑focused courses to just over $1,100 for comprehensive university‑level offerings.
Each course targets different learner needs: beginners may prefer the lower‑cost, skill‑specific classes, while professionals seeking a deeper academic perspective might look at the university‑backed programmes from institutions such as the University of Cape Town, University of Maryland, or the University of Oxford. Reviewing the course titles, providers, and price points can help you identify the right fit for your career goals and budget.
- Courses compared
- 15
- Price range
- $40.00 – $1,120.50
- Providers
- edX
- Last updated
- 18 Sep 2026
How these 15 courses were chosen
Every course below is a real, currently listed course from edX, matched to "market research" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.
The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.
There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $40.00 to $1,120.50, as listed by the provider when we last updated the page.
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1
Market Research, Consumer Insights, and Competitor Analysis
Offered by University of Cape Town
This course explores the techniques and methodologies essential for conducting market research, gaining consumer insights, and performing competitor analysis. You'll learn how to effectively gather and analyze data to in...
$537.30listed price -
2
Product Management
Offered by The University of Maryland, College Park
The Product Management course available on edX offers a valuable opportunity to deepen your understanding of how products are conceived, developed, and brought to market. You'll explore practical aspects of product lifec...
$1,120.50listed price -
3
Marketing Fundamentals: Who Is Your Customer?
Offered by Babson College
Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.
$249.00listed price -
4
Product Marketing Strategy
Offered by Indian Institute of Management Bangalore
This course on Product Marketing Strategy guides you through the essential principles of crafting effective marketing strategies for your products. It covers various methodologies and tools that can help you understand y...
$439.20listed price -
5
Brand and Marketing Research Strategy
Offered by Indian Institute of Management Bangalore
In the Brand and Marketing Research Strategy course, you'll explore the essential tactics for conducting effective research that informs branding and marketing strategies. This course will guide you through various metho...
$510.30listed price -
6
Get Started with Google Ads
Offered by Aptly
Build a strong foundation in Google Ads and learn how search advertising drives business results. This course introduces Google Ads, campaign types, and account structure, then guides you through setting up campaigns, re...
$79.99listed price -
7
New Product Development
Offered by Indian Institute of Management Bangalore
Learn how to deal with the central challenges and the processes, tools and techniques that are involved in the design and development of new products that can potentially be successful in an evolving marketplace
$189.00listed price -
8
Innovation and Creativity Management
Offered by RWTH Aachen University
Turn ideas into successful products and services by learning how to drive innovation and creativity in your company. We recommend to complete the course 'Customer-Centric Innovation' before starting this course.
$249.00listed price -
9
Quick Start Guide to Social Media
Offered by Aptly
Jumpstart your social media marketing efforts with this course! Learn to identify your target audience, map their journey, and select the right platforms to engage them. Develop strategies for creating engaging content,...
$79.99listed price -
10
Marketing Psychology: How We Decide
Offered by University of Oxford
Explore marketing psychology and consumer behaviour to master decision-making in marketing, uncovering cognitive biases and psychological drivers behind buying choices.
$189.00listed price -
11
Marketing de servicios
Offered by Universidades Anáhuac
This course focuses on the critical aspects of service marketing, exploring how to effectively promote and deliver services to customers. You'll delve into the unique challenges that come with marketing services compared...
$105.30listed price -
12
Bachelor of Science in Marketing
Offered by Maryville University
This Bachelor of Science in Marketing program is designed for those who want to understand the intricate world of marketing from a comprehensive perspective. You'll explore various marketing strategies, gain insights int...
Price on site -
13
How to Influence the Consumer Behavior to Drive Sales by Jonah Berger
Offered by University of Pennsylvania
Learn with Jonah Berger, renowned professor of Marketing at the Wharton School of the University of Pennsylvania and expert in human influence and decision-making, how to generate more sales through studying your consume...
$309.00listed price -
14
Define the Right Career Path for You
Offered by CodeSignal
Use structured self-assessment, market research, and decision frameworks to identify career paths that fit your strengths, values, and goals. Build a practical plan for evaluating options and moving toward a new role or...
$40.00listed price -
15
Launching New Ventures
Offered by École polytechnique fédérale de Lausanne
Transform a promising entrepreneurial opportunity into a venture concept proposal, and launch it as a business. Learn the key steps in the venture creation process, including feasibility analysis, marketing and fundraisi...
$179.00listed price
Best Market Research Courses on edX compared
| # | Course | Provider | Offered by | Price | |
|---|---|---|---|---|---|
| 1 | Market Research, Consumer Insights, and Competitor Analysis | edX | University of Cape Town | $537.30 | View → |
| 2 | Product Management | edX | The University of Maryland, College Park | $1,120.50 | View → |
| 3 | Marketing Fundamentals: Who Is Your Customer? | edX | Babson College | $249.00 | View → |
| 4 | Product Marketing Strategy | edX | Indian Institute of Management Bangalore | $439.20 | View → |
| 5 | Brand and Marketing Research Strategy | edX | Indian Institute of Management Bangalore | $510.30 | View → |
| 6 | Get Started with Google Ads | edX | Aptly | $79.99 | View → |
| 7 | New Product Development | edX | Indian Institute of Management Bangalore | $189.00 | View → |
| 8 | Innovation and Creativity Management | edX | RWTH Aachen University | $249.00 | View → |
| 9 | Quick Start Guide to Social Media | edX | Aptly | $79.99 | View → |
| 10 | Marketing Psychology: How We Decide | edX | University of Oxford | $189.00 | View → |
| 11 | Marketing de servicios | edX | Universidades Anáhuac | $105.30 | View → |
| 12 | Bachelor of Science in Marketing | edX | Maryville University | — | View → |
| 13 | How to Influence the Consumer Behavior to Drive Sales by Jonah Berger | edX | University of Pennsylvania | $309.00 | View → |
| 14 | Define the Right Career Path for You | edX | CodeSignal | $40.00 | View → |
| 15 | Launching New Ventures | edX | École polytechnique fédérale de Lausanne | $179.00 | View → |
Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.
What the prices here tell you
The 14 priced courses on this page run from $40.00 to $1,120.50, with the middle of the range around $249.00 — a spread of $1,080.50. That is a wide gap for one subject. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.
Who is behind these courses
These courses come from edX. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 8 of these are produced by a named university or institution, including University of Cape Town, The University of Maryland, College Park and Babson College — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.
Before you enrol
Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.