Coursera
MOOC / Non-credit
0
Principles of Marketing
About this course
This Specialization prepares learners to analyze and apply core marketing concepts, including strategy development, market research, consumer behavior, and integrated marketing communications. Learners will evaluate pricing, product, and distribution decisions while understanding how business environments and market dynamics influence effective marketing strategies.
C
67/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- analyze core marketing concepts
- apply strategies for market research
- understand consumer behavior
- evaluate pricing and product decisions
- assess distribution strategies
Course objectives
- prepare learners to develop effective marketing strategies
- equip learners with skills to evaluate marketing decisions
- enhance understanding of market dynamics
Digital Marketing
#strategic planning
#market research
#digital marketing
#consumer behavior
#distribution channels
#branding
#pricing strategies
#advertising strategies
#integrated marketing
#marketing principles
$49.00
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