Marketing Project Management and Strategy Fundamentals

About this course

Build the essential skills to contribute to real marketing projects from day one. In this course, you will develop practical competencies across four key areas: project management, professional communication, digital collaboration, and marketing strategy. You will work with industry-standard tools like Trello to organize and track tasks, apply the SMART framework to set clear, measurable goals, and use cloud-based platforms to share documents securely with your team. You will also gain hands-on experience with core marketing concepts — including target audiences, value propositions, and SWOT analysis — that form the foundation of strategic decision-making in any marketing role. Designed for those entering the field of digital marketing, this course connects everyday workplace tasks to the bigger picture of how marketing teams operate. Each skill you build translates directly into actions you will take in a real job: updating project boards, posting team updates, adjusting file permissions, and drafting strategic analyses. By the end, you will be ready to contribute confidently to a marketing team as a productive, organized, and strategic collaborator.

Course objectives

• equip students with practical marketing project skills
• develop abilities to use industry-standard tools
• connect marketing concepts to real-world applications