edX
MOOC / Non-credit
0
Google Ads Implementation
About this course
Learn how to implement and optimize Google Ads campaigns with precision. This course covers bidding strategies, campaign settings, audience segmentation, and conversion tracking to help you reach the right users and drive meaningful results. You’ll select bid strategies aligned to goals, refine targeting with audience data, and implement conversion tracking and attribution models to measure performance and maximize return on investment.
C
67/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- implement Google Ads campaigns
- optimize bidding strategies
- refine audience segmentation
- set up conversion tracking
- apply attribution models
Course objectives
- enable effective campaign implementation
- maximize return on investment through optimization
- help students reach targeted user demographics
Digital Marketing
#performance measurement
#marketing analytics
#audience targeting
#campaign management
#google ads
#digital advertising
#conversion tracking
#bidding strategies
#roi
#attribution models
$79.99
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