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11 Best Campaign Management Courses on edX

Choosing a campaign management course on edX involves balancing cost, content focus and the institution behind the offering. The eleven options range from comprehensive programmes like the University of Maryland's "Digital Marketing" at $716.40, to short, practical modules such as "Get Started with Google Ads" for $79.99. All courses are delivered through the edX platform, and prices reflect the provider's listed rates at the time of writing.

The selection covers core digital marketing principles, specific advertising platforms, and broader marketing strategy. Learners interested in foundational theory may prefer the University of Edinburgh's "Digital Marketing Fundamentals" ($268.20) or the University of Maryland's "Fundamentals of Digital Marketing" ($199.00). Those seeking hands‑on skills with Google tools can look at "Google Ads Implementation" or "Search Advertising with Google". Consider your career goals, the depth of study you need, and your budget when deciding which course aligns best with your objectives.

Courses compared
11
Price range
$79.99 – $716.40
Providers
edX
Last updated
18 Sep 2026
How these 11 courses were chosen

Every course below is a real, currently listed course from edX, matched to "campaign management" by our catalog and ordered by our CourseAsk score. Courses whose own title names the topic rank above those only tagged with it.

The grade on each entry scores how much the provider publishes about the course before you pay — the length and detail of the description, whether it lists learning outcomes and objectives — and whether a named university or institution stands behind it. A is fully documented and institution-backed; E is little more than a title and a price. Courses with almost nothing published are left ungraded rather than marked down, because an unknown course and a poor one are not the same thing.

There are no star ratings on this page — the course feeds we license do not include them, and we would rather leave a column out than fill it with a number we cannot stand behind. What we do have is price: these range from $79.99 to $716.40, as listed by the provider when we last updated the page.

  1. 1
    edX MOOC / Non-credit Grade B University-backed

    Digital Marketing

    Offered by The University of Maryland, College Park

    This Digital Marketing course covers essential strategies and tools for effectively promoting brands online. You'll explore various channels like social media, SEO, and content marketing, gaining practical insights into...

    $716.40
    listed price
  2. 2
    edX MOOC / Non-credit Grade C University-backed

    Digital Marketing Fundamentals

    Offered by The University of Edinburgh

    The Digital Marketing Fundamentals course caters to professionals looking to enhance their understanding of online marketing strategies. It explores key concepts in digital marketing, helping learners develop skills to e...

    $268.20
    listed price
  3. 3
    edX MOOC / Non-credit Grade C Lowest price here

    Get Started with Google Ads

    Offered by Aptly

    Build a strong foundation in Google Ads and learn how search advertising drives business results. This course introduces Google Ads, campaign types, and account structure, then guides you through setting up campaigns, re...

    $79.99
    listed price
  4. 4
    edX MOOC / Non-credit Grade C University-backed

    Fundamentals of Digital Marketing

    Offered by The University of Maryland, College Park

    Learn the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling to inform your organization’s digital marketing strategy.

    $199.00
    listed price
  5. 5
    edX MOOC / Non-credit Grade C

    Google Ads Implementation

    Offered by Aptly

    Learn how to implement and optimize Google Ads campaigns with precision. This course covers bidding strategies, campaign settings, audience segmentation, and conversion tracking to help you reach the right users and driv...

    $79.99
    listed price
  6. 6
    edX MOOC / Non-credit Grade C

    Search Advertising with Google

    Offered by Aptly

    This course on Search Advertising with Google focuses on the practical aspects of creating and managing effective search ad campaigns. You'll learn the essentials of keyword research, ad creation, and performance trackin...

    $287.96
    listed price
  7. 7
    edX Certificate Grade C University-backed

    MT2 Information Technology Basics

    Offered by ZHAW Zurich University of Applied Sciences

    The Marketing Technology Professional Certificate, offered by the ZHAW School of Management and Law and the School of Engineering, is a three-course program meticulously designed to accelerate your career at the intersec...

    $189.00
    listed price
  8. 8
    edX MOOC / Non-credit Grade D

    Getting Started with Social Media Marketing

    Offered by Aptly

    This course is designed to introduce you to the fundamentals of social media marketing. You'll explore various platforms and strategies to effectively engage audiences and enhance brand presence online. As you progress,...

    $287.96
    listed price
  9. 9
    edX MOOC / Non-credit University-backed

    Marketing

    Offered by University of Cape Town

    Learn how to develop and implement a holistic marketing strategy that incorporates industry best practice.

  10. 10
    edX MOOC / Non-credit University-backed

    Digital Marketing Strategy

    Offered by The University of Edinburgh

    Learn how to create a digital marketing strategy for implementation in your business.

    $149.00
    listed price
  11. 11
    edX MOOC / Non-credit

    Digital Marketing: Disruptive Strategy Programme

    Offered by Oxford Saïd

    Redefine your marketing strategy in an age of disruption.

Best Campaign Management Courses on edX compared

# Course Provider Offered by Price
1 Digital Marketing edX The University of Maryland, College Park $716.40 View →
2 Digital Marketing Fundamentals edX The University of Edinburgh $268.20 View →
3 Get Started with Google Ads edX Aptly $79.99 View →
4 Fundamentals of Digital Marketing edX The University of Maryland, College Park $199.00 View →
5 Google Ads Implementation edX Aptly $79.99 View →
6 Search Advertising with Google edX Aptly $287.96 View →
7 MT2 Information Technology Basics edX ZHAW Zurich University of Applied Sciences $189.00 View →
8 Getting Started with Social Media Marketing edX Aptly $287.96 View →
9 Marketing edX University of Cape Town View →
10 Digital Marketing Strategy edX The University of Edinburgh $149.00 View →
11 Digital Marketing: Disruptive Strategy Programme edX Oxford Saïd View →

Prices shown are the provider's listed price when we last updated this page. Confirm on their site before enrolling.

What the prices here tell you

The 9 priced courses on this page run from $79.99 to $716.40, with the middle of the range around $199.00 — a spread of $636.41. That is a wide gap for one subject. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.

Who is behind these courses

These courses come from edX. Everything on this page is sold on the one platform, so the buying experience is the same whichever you pick. 4 of these are produced by a named university or institution, including The University of Maryland, College Park, The University of Edinburgh and ZHAW Zurich University of Applied Sciences — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.

Before you enrol

Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page on 18 September 2026 — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.

Frequently asked questions

What topics are covered across these campaign management courses?
The courses collectively address digital marketing fundamentals, social media marketing, Google Ads setup and optimisation, search advertising, and overall marketing strategy. Some focus on a single platform, while others provide a broader overview of campaign planning and execution.
Who should enrol in the more expensive programmes?
Higher‑priced courses like the University of Maryland's "Digital Marketing" may suit learners seeking an in‑depth, university‑level curriculum that includes comprehensive theory and case studies, often beneficial for those aiming for senior marketing roles.
Are there any prerequisites for these courses?
Most of the listed courses assume a basic familiarity with marketing concepts but do not require formal qualifications. Introductory modules such as "Get Started with Google Ads" are designed for beginners, while more advanced options may build on prior digital marketing knowledge.
How can I compare the value of each course?
Compare the course titles, listed prices, and the providing universities to gauge the depth and focus of the content. Consider whether you need a broad strategic perspective, like in "Digital Marketing Strategy" from the University of Edinburgh, or a narrow skill set, such as the practical guidance offered by "Google Ads Implementation".

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