Generative AI for Digital Marketing
About this course
This Specialization teaches digital marketers and aspiring professionals how to harness generative AI across the full marketing workflow — from foundational digital marketing principles to hands-on use of Google Gemini, Claude AI, and Microsoft Copilot. You'll learn to create compelling content, optimize campaigns, analyze audience data, and automate repetitive tasks using purpose-built prompting techniques for marketing. By the end, you'll have a practical AI-powered marketing toolkit you can apply immediately to real campaigns, giving you a competitive edge in today's rapidly evolving digital landscape.
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- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- create compelling marketing content
- optimize marketing campaigns
- analyze audience data
- automate marketing tasks using AI tools
- understand generative AI principles in marketing
Course objectives
- equip participants with AI-driven marketing strategies
- provide hands-on experience with leading marketing AI tools
- enhance participants' ability to engage customers through optimized campaigns
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