Digital Marketing, SEO & Copywriting

About this course

Build in-demand digital marketing skills with content strategy, SEO, copywriting, email content, and viral marketing techniques. Learn how to create persuasive digital content that attracts audiences, ranks on search engines, and drives conversions. This Specialization is designed for learners who want to create high-performing content across websites, blogs, emails, newsletters, case studies, and social platforms. You’ll learn how to plan content strategies, write compelling marketing copy, optimize content for SEO, and distribute campaigns across digital channels. Through practical lessons and real case studies, you’ll explore how brands use content to build authority, engage audiences, improve visibility, and support business growth. You’ll also learn how viral marketing works, including how emotional appeal, word-of-mouth, social sharing, and multi-channel distribution help campaigns gain momentum. By the end of the Specialization, you’ll be able to create SEO-friendly content, write conversion-focused copy, evaluate campaign performance, and design content strategies that increase traffic, engagement, and marketing impact.

Course objectives

• Understand and apply content strategy techniques
• Optimize content for search engines
• Implement viral marketing strategies