Digital Marketing Foundations & Strategy Basics
About this course
Build a strong foundation in digital marketing by understanding platforms, customer behavior, and strategy fundamentals used in modern business. This course introduces the core concepts of digital marketing and explains how businesses use digital platforms to communicate with audiences, promote products, and build lasting customer relationships. You will explore the evolution of major social media platforms such as Facebook, LinkedIn, and other global networks, while learning how each platform serves different audiences and marketing purposes. You will also develop an understanding of customer behavior in online environments, including how feedback, engagement, and regional market trends influence marketing strategies. Special attention is given to emerging markets and how businesses adapt their strategies to different audience segments. The course focuses on practical marketing goals and activities, helping you understand how organizations design strategies to reach target audiences and achieve measurable outcomes. By the end of the course, you will have a clear understanding of digital marketing fundamentals and the confidence to analyze platforms, interpret customer behavior, and apply basic marketing strategies in real-world scenarios.
68/100
CourseAsk score
- What the provider tells you
- 32/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Understand core concepts of digital marketing
- Analyze customer behavior in online environments
- Identify appropriate digital platforms for marketing purposes
- Develop strategies to engage with different audience segments
Price shown by Coursera — confirm on their site.
Enroll on CourseraYou'll be redirected to Coursera to complete enrollment.
- Listed & compared by CourseAsk
- English · 0
More courses like this
Coursera
Udemy
edX
Developing Ideas and Content for your Digital Strategy
Adelaide University · MOOC / Non-credit
Compared on these lists
Where this course ranks against the alternatives.