Digital Marketing and its role in the career development

About this course

The main purpose of this lecture course is to teach students such important topics as Digital Marketing and its role in career development; 10 steps How to Become a Digital Marketer; The role of Affiliate marketing; What is it Internet advertising; the Place and role of Email marketing within digital marketing; Social media marketing and its reflection on business environment; Basic principles of Video advertising; Importance of Search Marketing; Global E-commerce in numbers - where more people are buying things online. During the lecture course implementation process, important attention will be paid to the 10 steps to becoming a digital marketer, among them: 1. Learn the basics of digital marketing; 2. Working as an SEO expert; 3. PPC Ads Wizard; 4. Develop Social Media Marketing Skills; 5. Implement content marketing campaigns; 6. Learn How Email Marketing Works; 7. Develop Team Management Skills; 8. Learn how to use data analysis/reporting tools; 9. Get a Digital Marketing Certification; 10. Stay up to date with the latest digital marketing trends. In general, the involvement in the lecture course will be positively reflected in the future career of the course participants, who will be able to be successful in the different fields of business and within their academic careers - to give the lecture courses related to digital marketing in the future

Course objectives

• to equip participants with essential digital marketing skills
• to provide clear steps for career advancement in digital marketing
• to enhance overall understanding of the digital marketing landscape