Converting Users Into Brand Advocates And Champions

About this course

Wouldn't it be nice if your customers loved your business so much that they would promote it? Of course, it would! And in this course, we'll explore just how to align your company or brand to create passionate customers who become brand ambassadors who go out of their way to talk about your business. PURPOSE AND ADVOCACY Today, many brands are social online, and embrace a corporate purpose to make the world a better place in their own way. Your company's purpose can be something meaningful within the subject matter of its brand. It should be something that truly resonates with your customers, and if your purpose aligns with that of your customers, they will share what you have to say online. FACILITATE THOUGHT-PROVOKING CONVERSATIONS ONLINE It's not enough to just have a purpose. You must share it online. You must also facilitate and lead conversation online. This will give your brand an element of thought leadership and authority, which your users can get inspired by and share. MANY WAYS TO FINANCIALLY REWARD YOUR USERS TO CHAMPION YOUR BRAND People respond strongly to financial rewards, and it's prudent to take full advantage of that. You have a number of options for financially rewarding users who promote your brand. You can let them sell something on your website or make money with you. You can create an affiliate program. Or you can create a customer rewards program in your business that keeps bringing customers back, and sharing the rewards with friends. There are many more options for getting users to become your brand champions, so: Invest in your business, and enroll today!

Course objectives

• to teach participants how to cultivate brand advocates
• to encourage actionable strategies for online engagement
• to explore methods for financial incentivization of customer advocacy