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用户增长闭环:选好渠道让增长事半功倍
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用户增长闭环:选好渠道让增长事半功倍

About this course

提高产品整体价值是运营工作者的重要目标,其中,用户运营增长的导向是:提升一个产品的单体用户价值。本课程由某独角兽企业产品负责人子恢老师为大家讲解渠道增长。子恢老师在用户增长上有独到见解,将增长的本质凝练为用户生命周期内的价值增长和用户获取成本的降低。本课程将带你了解常见的免费渠道和付费渠道,学会移动端应用商店优化的基本原理和方法,以及了解通过提升下载安装转化率来降低用户获取成本。帮助你提高单个用户生命周期内产生的价值,让你的运营事业事半功倍。

D

43/100

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What you'll learn

  • understanding user acquisition costs
  • applying mobile app store optimization techniques
  • identifying effective growth channels
  • enhancing user lifetime value

Course objectives

  • improve the overall value of a product
  • reduce user acquisition costs
  • optimize user conversion rates
Digital Marketing #app store optimization #cost reduction #marketing strategies #lifetime value #conversion rates #channel optimization #user acquisition #free channels #user growth #paid channels
$19.99

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