edX
MOOC / Non-credit
0
Services Marketing: Concepts & Applications
About this course
Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective.
C
67/100
CourseAsk score
- What the provider tells you
- 16/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand core concepts of services marketing
- apply marketing strategies across different industries
- evaluate customer perspectives in service provision
- manage services effectively from a managerial viewpoint
Digital Marketing
#service management
#marketing strategies
#industry applications
#customer perspective
#business marketing
#marketing concepts
#services marketing
#managerial perspective
$189.00
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