edX
MOOC / Non-credit
0
Content Marketing Strategy
About this course
Content Marketing strategy encompass the creation and promotion of relevant contentthat attracts, engages and drives profitable customer actions in the digital medium.
C
59/100
CourseAsk score
- What the provider tells you
- 23/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand the principles of content marketing
- develop effective content strategies
- measure the impact of content on customer engagement
Course objectives
- to enhance your understanding of content marketing
- to equip you with the skills to create engaging content
- to help you strategize for effective digital promotion
Digital Marketing
#customer engagement
#content creation
#content marketing
#content strategy
#branding
#analytics
#digital media
#marketing tactics
#digital promotion
#customer actions
$99.00
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