edX
MOOC / Non-credit
0
Build Text Ads
About this course
Learn how to write and build high-performing text ads in Google Ads. This course covers the fundamentals of standard and responsive search ads, from crafting compelling headlines and descriptions to aligning ads with campaign goals. You’ll create responsive search ads, apply keyword insertion, and enhance performance using ad assets like sitelinks, callouts, promotions, and automated extensions. By the end, you’ll be able to create effective, conversion-focused text ads with confidence.
C
67/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- write compelling headlines for ads
- create responsive search ads
- apply keyword insertion
- use ad assets like sitelinks and callouts
- align ads with campaign goals
Course objectives
- teach participants how to write high-performing text ads
- develop skills for enhancing ad performance using various assets
Digital Marketing
#conversion optimization
#google ads
#ad performance
#text ads
#responsive search ads
#ad headlines
#ad descriptions
#keyword insertion
#sitelinks
#callouts
$79.99
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