Business Innovation and Digital Disruption
About this course
In this specialization, participants master the basics of design thinking and its application to business development and innovation. They learn how to identify challenges and validate opportunities in order to drive commercial success using various design methodologies. Remapping the newly defined business model canvas is an important part of the specialization. The specialization also encompasses the technical side of business modeling and strategy development. It highlights the difference between being digital and going digital and how that affects companies’ internal workings as well as end users. Participants gain an understanding of marketing fundamentals and how to leverage them to reposition their brand and their new value proposition in the market using their brand as a strategic asset.
90/100
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- What the provider tells you
- 39/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
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What you'll learn
- master the basics of design thinking
- identify business challenges and opportunities
- understand the technical side of business modeling
- apply marketing fundamentals to reposition a brand
Course objectives
- drive commercial success through innovation
- remap the business model canvas
- differentiate between being digital and going digital
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