Udemy MOOC / Non-credit 0

7 Google Ads Proven Optimization Tips [Former Googler]

Name: 7 Google Ads Proven Optimization Tips [Former Googler]
Price: 34.99 USD
Availability: InStock

About this course

Learn from an insider, from a former Google (2014 - 2018)Over the past 4 years at Google I've been in AdWords on a daily basis and know all of the nuances with the platform and how to squeeze out the best performance from it. With that, I want to share top AdWords optimization tips to maximize the return on your investment. This covers:1) Location settings (it sounds simple, but there is a setting all advertisers should know about).2) Audiences - adding audience segments to search campaigns.3) Creative excellence - best practices to load up your ads to achieve higher quality scores, more clicks and cheaper CPCs.4) Device segmentation - all devices do not perform the same, how to identify this and take action. 5) Automation - take advantage of Google's automated bidding to maximize the return on your investment (and save time!). 6) Remarketing - the best performing banner ad formats.7) Search networks - what to select, and just as important, what not to select. This course isn't long, just about :30 minutes including the intro/promotional video, but it is very important. When I was at Google, these were the top areas I would advise my clients on, many of which spent millions a year on advertising.

56/100

CourseAsk score

What the provider tells you: 32/45
Who stands behind it: 8/35
How complete the listing is: 16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

Understanding of Google Ads location settings
Ability to add audience segments to campaigns
Knowledge of best practices for ad creatives
Skills in device segmentation analysis
Familiarity with automated bidding strategies
Understanding of remarketing techniques
Clarity on search network selection

Digital Marketing #audience segmentation #automation #google ads #digital advertising #remarketing #ad optimization #CPC #adwords #creative excellence #search networks

$34.99

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