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Best customer journey Courses Online

We compared 20 Customer Journey courses currently listed on Udemy, Coursera and edX, priced from $19.00 to $149.99. 6 come from a named university or institution, including Macquarie University, University of Pennsylvania and Digital Marketing Institute. They are ordered by our CourseAsk score, which is built from how thoroughly each course describes what it teaches, whether it comes from a named institution, and how it compares on price — not from star ratings, which our course data does not include.

Courses in our catalog
38
Compared here
20
  1. 1
    Udemy MOOC / Non-credit Grade C

    Customer Journey Mapping For Online And Offline Business

    Customer journey mapping ( also called user journey mapping) is the process of creating journey map, a visual story of your customers interaction with your brand. This exercise help businesses step into customer shoes an...

    $99.99
    listed price
  2. 2
    Coursera MOOC / Non-credit Grade A University-backed

    Marketing analytics: Know your customers

    Offered by Macquarie University

    Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activit...

    $69.00
    listed price
  3. 3
    Coursera Certificate Grade A University-backed

    AI For Business

    Offered by University of Pennsylvania

    This specialization will provide learners with the fundamentals of using Big Data, Artificial Intelligence, and Machine Learning and the various areas in which you can deploy them to support your business. You'll cover e...

    $79.00
    listed price
  4. 4
    Coursera Certificate Grade A University-backed

    Planning a Digital Marketing Strategy

    Offered by Digital Marketing Institute

    Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification. This Specialization explores the foundational areas of Digital Marketing Strategy required to become a skilled digital s...

    $49.00
    listed price
  5. 5
    Coursera Certificate Grade A University-backed

    Fundamentos do marketing digital e do e-commerce

    Offered by Google

    Este é o primeiro dos sete cursos do Certificado de Marketing Digital e E-commerce do Google, fornecerá a você as habilidades necessárias para se candidatar a vagas de iniciante nessas áreas de atuação. As pessoas que tr...

    $49.00
    listed price
  6. 6
    Coursera MOOC / Non-credit Grade A University-backed

    AI for Marketing

    Offered by Emory University

    This specialization explores the transformative impact that AI will have on marketing by guiding learners through its applications across the customer journey. Participants will gain experience in leveraging AI to suppor...

    $49.00
    listed price
  7. 7
    Coursera MOOC / Non-credit Grade A University-backed

    Machine Learning for Marketing

    Offered by O.P. Jindal Global University

    Understand the structure and techniques used in Machine Learning, Text Mining, and Decision Science for Marketing. Explore the fascinating world of Machine Learning and its transformative applications in marketing. Expla...

    $49.00
    listed price
  8. 8
    Coursera Certificate Grade B

    Foundations of Digital Marketing and E-commerce

    Offered by Google

    This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketi...

    $49.00
    listed price
  9. 9
    Coursera MOOC / Non-credit Grade B

    Marketing Strategy and Consumer Behavior

    Offered by Madecraft

    Most marketing underperforms for the same reason: strategy built on assumptions instead of evidence. This Specialization gives you the frameworks to change that. Across three courses, you'll construct a complete, researc...

    $49.00
    listed price
  10. 10
    Coursera MOOC / Non-credit Grade B

    Content Strategy, CMS & Digital Marketing Tools

    Offered by EDUCBA

    Master content marketing strategies, CMS tools, audience engagement techniques, and digital marketing technologies to create impactful content campaigns and improve marketing performance. Learn how businesses use structu...

    $49.00
    listed price
  11. 11
    Udemy MOOC / Non-credit Grade B

    Salesforce Marketing Cloud Administrator Tests Blancs 2026

    Bienvenue dans votre suite de préparation ultime pour la certification Salesforce Marketing Cloud Administrator.Dans le paysage en évolution rapide du marketing numérique, les entreprises comptent sur Salesforce Marketin...

    $149.99
    listed price
  12. 12
    Udemy Certificate Grade B

    Certified Chief Customer Experience Officer Executive

    In the rapidly evolving landscape of business today, the role of the Chief Customer Experience Officer (CCXO) has emerged as one of the most pivotal in attaining sustained organizational success. This specialized certifi...

    $19.99
    listed price
  13. 13
    Udemy Certificate Grade C

    Social Media Marketing

    These days, we can’t deny that social media is one of the tools that can help your business to grow. For instance, Instagram and Facebook. It is the most used digital media for marketing that can be linked through meta....

    $49.99
    listed price
  14. 14
    Udemy Certificate Grade C

    Transform Your Business in 2 Hours with Customer Experience

    In today’s competitive landscape, exceptional customer experience is no longer optional — it is a strategic advantage. Organizations that understand and anticipate customer needs outperform those that simply deliver prod...

    $19.99
    listed price
  15. 15
    Coursera MOOC / Non-credit Grade C

    Develop Effective Messaging Strategies

    Offered by Coursera

    Effective messaging is not just about what you say, it’s about when and how you say it. In this course, you’ll learn how to build messaging strategies that align with the customer journey and improve results through data...

    $49.00
    listed price
  16. 16
    Coursera MOOC / Non-credit Grade C

    Audience & Attribution Analytics

    Offered by Coursera

    Understand how audiences behave across the customer journey and learn how to measure the impact of marketing touchpoints more accurately. In this course, you’ll use cohort analysis, segmentation techniques, and attributi...

    $49.00
    listed price
  17. 17
    Udemy MOOC / Non-credit Grade C

    Simulado Salesforce Marketing Cloud Consultant

    Simulado Salesforce Certified Marketing Cloud Consultant. A implementação estratégica da Marketing Cloud exige que o consultor domine ferramentas de automação e análise para entregar campanhas personalizadas em escala té...

    $34.99
    listed price
  18. 18
    Udemy MOOC / Non-credit Grade C

    Domina Zoho Marketing Automation: Estrategias Efectivas

    Eleva tu estrategia de marketing al siguiente nivel con "Domina Zoho Marketing Automation: Estrategias Efectivas y Conversión Digital", el curso esencial para marcar la diferencia en el mercado digital. Diseñado para emp...

    $19.99
    listed price
  19. 19
    Coursera MOOC / Non-credit Grade C

    Customer Experience: How To Delight Customers

    Offered by Alex Genadinik

    Learn to create an amazing customer experience for your customers through which you delight your clients, and retain them longer. You will also learn how to identify potential friction points in your business where custo...

    $49.00
    listed price
  20. 20
    edX MOOC / Non-credit Grade C Lowest price here

    Customer Success: Conociendo al Cliente

    Offered by Universidades Anáhuac

    Aprende cómo incorporar la estrategia de Customer Success (éxito del cliente) para descubrir de forma anticipada las necesidades de tus clientes y obtener un alto nivel de satisfacción mediante el sentido de pertenencia...

    $19.00
    listed price

What the prices here tell you

The 20 priced courses on this page run from $19.00 to $149.99, with the middle of the range around $49.00 — a spread of $130.99. That is a wide gap for one subject. A higher price on this page usually reflects who is behind the course rather than how much material it contains, so it is worth opening two or three at different price points and comparing their syllabus before deciding.

Who is behind these courses

These courses come from Udemy, Coursera and edX. The platforms differ in how they sell: some charge once per course, others expect a subscription, and the listed price is not always what you pay at checkout after a promotion. 6 of these are produced by a named university or institution, including Macquarie University, University of Pennsylvania and Digital Marketing Institute — which usually means a fixed syllabus and a recognised certificate, rather than an individual instructor’s own course.

Before you enrol

Open the provider’s own page and check three things this comparison cannot tell you: when the course was last updated, what the syllabus actually covers in its later sections, and what recent learners say. Prices shown here are the provider’s listed price when we last rebuilt this page — they change often, and a promotion can move them substantially. We earn a commission if you enrol through our links, which costs you nothing and never affects the order courses appear in.

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