The Science of Sales: Behavioral Insights and Psychology
About this course
This Specialization equips learners with a modern, psychology-driven approach to selling by combining behavioral science, data analytics, and ethical sales practices. Designed for early-career professionals, career switchers, and ambitious sales practitioners, it addresses real-world challenges such as buyer skepticism, decision fatigue, saturated markets, and cross-cultural selling in India and the United States. Across three progressive courses, learners develop practical skills in buyer psychology, consultative selling, AI-assisted prospecting, negotiation, and resilience—preparing them to perform confidently in digital, hybrid, and multicultural sales environments.
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What you'll learn
- understanding buyer psychology
- applying consultative selling techniques
- utilizing AI-assisted prospecting methods
- enhancing negotiation skills
- building resilience in sales
Course objectives
- to teach a modern approach to selling grounded in psychology
- to prepare sales professionals for multicultural sales contexts
- to equip learners to handle buyer skepticism and market saturation
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