Coursera Certificate 0

The New Rules of Marketing & PR

Name: The New Rules of Marketing & PR
Price: 49 USD
Availability: InStock

About this course

This Specialization provides a comprehensive journey through modern marketing and PR strategies, emphasizing the shift from traditional methods to the digital era. Learners explore why old marketing rules fail online and how to adapt strategies to reach buyers directly. The second course builds on this foundation by guiding participants to craft actionable marketing and PR plans that drive business growth. Emphasis is placed on content creation, audience targeting, and using social networking to enhance visibility and engagement. The final course focuses on content delivery through blogs, video, audio, and newsroom strategies. Techniques for search engine marketing and media outreach are integrated to ensure content reaches the intended audience effectively. This Specialization benefits marketing professionals, business owners, and PR practitioners seeking practical digital strategies. Basic marketing knowledge is helpful but not required, and participants gain skills applicable across industries. Applied practice activities integrated throughout the courses provide structured opportunities for learners to apply key concepts and methods in realistic contexts. Through guided analysis, reflection, and skill application, participants engage with authentic challenges aligned to the subject matter and develop practical competence in solving domain-relevant problems. This Specialization is based on the book The New Rules of Marketing & PR, by David Meerman Scott

75/100

CourseAsk score

What the provider tells you: 39/45
Who stands behind it: 20/35
How complete the listing is: 16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

how to adapt marketing strategies for the digital marketplace
skills in content creation across blogs, video, and audio
effective audience targeting and engagement techniques
strategies for media outreach and search engine marketing

Course objectives

to develop practical digital marketing strategies
to create and implement effective marketing and PR plans
to enhance audience engagement through tailored content

Digital Marketing #digital marketing #content creation #audience targeting #public relations #social media #search engine marketing #media outreach #marketing strategies #marketing plans #content delivery

$49.00

Price shown by Coursera — confirm on their site.

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