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Strategic SEO Mastery: Tools, Strategy & Case Studies
Coursera MOOC / Non-credit 0

Strategic SEO Mastery: Tools, Strategy & Case Studies

About this course

The Strategic SEO Mastery Specialization equips learners with a complete understanding of modern SEO, from foundational principles to advanced strategic applications. Through a blend of theory, analysis, and hands-on case studies, learners explore how to align SEO with marketing strategy, organizational goals, and business growth. By the end, participants will be able to conduct audits, develop actionable SEO plans, and implement optimization techniques that enhance online visibility and measurable performance.

C

67/100

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What you'll learn

  • Conduct comprehensive SEO audits to identify technical and content optimization opportunities
  • Develop actionable SEO strategies aligned with marketing objectives and business growth goals
  • Implement optimization techniques that improve search visibility and measurable performance
  • Analyze case studies to understand how SEO strategies work in real-world scenarios
  • Align SEO initiatives with organizational strategy and cross-functional marketing efforts

Course objectives

  • Understand foundational and advanced SEO principles
  • Learn to integrate SEO with broader marketing strategy
  • Build skills in conducting audits and creating optimization plans
  • Apply SEO techniques through hands-on case study analysis
SEO #performance measurement #marketing strategy #digital marketing #keyword research #content optimization #link building #technical seo #search engine optimization #seo strategy #seo audit #on-page optimization #search visibility #organic search #seo analytics #seo tools
$49.00

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